Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
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DOI: 10.1007/s11002-021-09571-x
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Cited by:
- Burcu Sezen & Dominique Hanssens, 2023. "Financial returns to corporate brand extensions: does typicality matter?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 287-296, September.
- Aparna A. Labroo & Natalie Mizik & Russell Winer, 2022. "Sparking conversations: Editors’ Pick with commentaries and thematic article compilations," Marketing Letters, Springer, vol. 33(1), pages 1-4, March.
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Keywords
Autonomous cars; Brand extension; Brand image; Innovations; Conjoint analysis;All these keywords.
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