IDEAS home Printed from https://ideas.repec.org/a/spr/custns/v9y2022i3d10.1007_s40547-022-00129-0.html
   My bibliography  Save this article

Authentically Cornell: the Evolution of Marketing at Cornell

Author

Listed:
  • Manoj Thomas

    (Cornell University, Samuel Curtis Johnson College of Business)

  • Helen Chun

    (Cornell University, Samuel Curtis Johnson College of Business)

  • Sachin Gupta

    (Cornell University, Samuel Curtis Johnson College of Business)

  • Jura Liaukonyte

    (Cornell University, Samuel Curtis Johnson College of Business)

  • Suzanne Shu

    (Cornell University, Samuel Curtis Johnson College of Business)

  • Kaitlin Woolley

    (Cornell University, Samuel Curtis Johnson College of Business)

Abstract

The authors reflect on what makes the marketing department at Cornell University’s SC Johnson College of Business distinct from marketing departments in other business schools. They present a brief history of the study of marketing at Cornell, discuss the current structure of the department, the pedagogical approach, and the values and ideals cherished by the marketing faculty at Cornell.

Suggested Citation

  • Manoj Thomas & Helen Chun & Sachin Gupta & Jura Liaukonyte & Suzanne Shu & Kaitlin Woolley, 2022. "Authentically Cornell: the Evolution of Marketing at Cornell," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(3), pages 60-65, December.
    • Handle: RePEc:spr:custns:v:9:y:2022:i:3:d:10.1007_s40547-022-00129-0
    DOI: 10.1007/s40547-022-00129-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40547-022-00129-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40547-022-00129-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Stijn M. J. van Osselaer & Sarah Lim, 2019. "Research productivity of faculty at 30 leading marketing departments," Marketing Letters, Springer, vol. 30(2), pages 121-137, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anjala S. Krishen & Maria Petrescu, 2021. "The “Elephant in the Room”: interrogating the sample demographics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(4), pages 263-264, December.
    2. Yu-Wei Chang, 2021. "Characteristics of high research performance authors in the field of library and information science and those of their articles," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(4), pages 3373-3391, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:custns:v:9:y:2022:i:3:d:10.1007_s40547-022-00129-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.