Towards a brain-to-society systems model of individual choice
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DOI: 10.1007/s11002-008-9067-9
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- Laurette Dubé & Antoine Bechara & Ulf Böckenholt & Asim Ansari & Alain Dagher & Mark Daniel & Wayne DeSarbo & Lesley Fellows & Ross Hammond & Terry Huang & Scott Huettel & Yan Kestens & Bärbel Knäuper, 2008. "Towards a brain-to-society systems model of individual choice," Marketing Letters, Springer, vol. 19(3), pages 323-336, December.
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- Martin Reimann & Deborah MacInnis & Antoine Bechara, 2016. "Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 71-91.
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