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The creative instability hypothesis

Author

Listed:
  • Peter Earl
  • Jason Potts

Abstract

This paper provides an analysis of why many ‘stars’ tend to fade away rather than enjoying ongoing branding advantages from their reputations. We propose a theory of market overshooting in creative industries that is based on Schumpeterian competition between producers to maintain the interest of boundedly rational fans. As creative producers compete by offering further artistic novelty, this escalation of product complexity eventually leads to overshooting. We propose this as a theory of endogenous cycles in the creative industries. Copyright Springer Science+Business Media New York 2013

Suggested Citation

  • Peter Earl & Jason Potts, 2013. "The creative instability hypothesis," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(2), pages 153-173, May.
    • Handle: RePEc:kap:jculte:v:37:y:2013:i:2:p:153-173
    DOI: 10.1007/s10824-012-9174-6
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. McMahon, James, 2015. "What Makes Hollywood Run? Capitalist Power, Risk and the Control of Social Creativity," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 157994, January.
    2. McMahon, James, 2022. "The Political Economy of Hollywood: Capitalist Power and Cultural Production; introduction," EconStor Open Access Book Chapters, in: The Political Economy of Hollywood: Capitalist Power and Cultural Production, pages 1-10, ZBW - Leibniz Information Centre for Economics.
    3. Berg, Nathan, 2014. "Success from satisficing and imitation: Entrepreneurs' location choice and implications of heuristics for local economic development," Journal of Business Research, Elsevier, vol. 67(8), pages 1700-1709.
    4. Bianchi, Marina, 2014. "The magic of storytelling: How curiosity and aesthetic preferences work," Economics Discussion Papers 2014-23, Kiel Institute for the World Economy (IfW Kiel).
    5. Brendan Markey-Towler, 2018. "Antifragility, the Black Swan and psychology," Evolutionary and Institutional Economics Review, Springer, vol. 15(2), pages 367-384, December.
    6. Bianchi, Marina, 2014. "The magic of storytelling: How curiosity and aesthetic preferences work," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 8, pages 1-30.

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    More about this item

    Keywords

    Economics of creativity; Creative industries; Schumpeterian competition; Overshooting; D11; D21; Z11;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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