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Are Small Recipients Overlooked by Sponsors? An Empirical Note

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  • Björn Frank
  • Kurt Geppert

Abstract

This note presents an analysis of data collected on the revenue structure of cultural institutions in Berlin and Hamburg, with a focus on sponsoring. Ex ante there are some reasons why firms, when giving to the arts, might favour large recipients, but also some why they could favour smaller ones. For our sample we find that income from sponsoring per visitor is larger for smaller cultural institutions. Finally, we argue that these results can be considered as evidence for a at least partly altruistic motivation of sponsors. Copyright Kluwer Academic Publishers 2004

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  • Björn Frank & Kurt Geppert, 2004. "Are Small Recipients Overlooked by Sponsors? An Empirical Note," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 28(2), pages 143-156, May.
    • Handle: RePEc:kap:jculte:v:28:y:2004:i:2:p:143-156
    DOI: 10.1023/B:JCEC.0000019574.70428.c7
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    Cited by:

    1. Christian Peukert, 2019. "The next wave of digital technological change and the cultural industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 189-210, June.

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