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Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films

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  • Simon Hudson
  • David Hudson
  • John Peloza

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  • Simon Hudson & David Hudson & John Peloza, 2008. "Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films," Journal of Business Ethics, Springer, vol. 80(2), pages 289-304, June.
    • Handle: RePEc:kap:jbuset:v:80:y:2008:i:2:p:289-304
    DOI: 10.1007/s10551-007-9421-5
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    References listed on IDEAS

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    1. Distefan, J.M. & Pierce, J.P. & Gilpin, E.A., 2004. "Erratum: Do favorite movie stars influence adolescent smoking initiation? (American Journal of Public Health (2004) 94 (1239-1244))," American Journal of Public Health, American Public Health Association, vol. 94(8), pages 1296-1296.
    2. Russell, Cristel Antonia, 2002. "Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 306-318, December.
    3. Distefan, J.M. & Pierce, J.P. & Gilpin, E.A., 2004. "Do favorite movie stars influence adolescent smoking initiation?," American Journal of Public Health, American Public Health Association, vol. 94(7), pages 1239-1244.
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    Cited by:

    1. Joaquin Aldas-Manzano & Joose Marti-Parreno & Carla Ruiz-Mafe & Lisa Scribner, 2015. "The Role of Attitudes and Ethicality on Branded Video Games(Advergames) Acceptance," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 41-48, January.
    2. Karine Charry & Patrick Pelsmacker & Claude Pecheux, 2014. "How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going," Journal of Business Ethics, Springer, vol. 124(2), pages 243-257, October.
    3. Horrigan, David, 2009. "Branded Content: A new Model for driving Tourism via Film and Branding Strategies," MPRA Paper 25419, University Library of Munich, Germany, revised 28 Aug 2009.
    4. Zimand-Sheiner, Dorit & Ryan, Tanya & Kip, Sema Misci & Lahav, Tamar, 2020. "Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel," Journal of Business Research, Elsevier, vol. 116(C), pages 608-619.
    5. Peter Mudrack & E. Mason, 2013. "Ethical Judgments: What Do We Know, Where Do We Go?," Journal of Business Ethics, Springer, vol. 115(3), pages 575-597, July.
    6. Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
    7. Aysen Bakir & Scott Vitell, 2010. "The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint," Journal of Business Ethics, Springer, vol. 91(2), pages 299-311, January.
    8. Mehta, Ritu & Bharadwaj, Apoorva, 2021. "Food advertising targeting children in India: Analysis and implications," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    9. Newman, Christopher L. & Howlett, Elizabeth & Burton, Scot, 2014. "Implications of fast food restaurant concentration for preschool-aged childhood obesity," Journal of Business Research, Elsevier, vol. 67(8), pages 1573-1580.
    10. van Reijmersdal, Eva A. & Rozendaal, Esther & Buijzen, Moniek, 2012. "Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 33-42.

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