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Do favorite movie stars influence adolescent smoking initiation?

Author

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  • Distefan, J.M.
  • Pierce, J.P.
  • Gilpin, E.A.

Abstract

Objectives. We sought to determine whether adolescents whose favorite movie stars smoke on-screen are at increased risk of tobacco use. Methods. During interviews, adolescent never smokers taking part in the California Tobacco Survey nominated their favorite stars. We reviewed popular films released during 1994 through 1996 to determine whether stars smoked on-screen in at least 2 films. Results. One third of never smokers nominated a star who smoked on-screen, which independently predicted later smoking risk (odds ratio [OR] = 1.36; 95% confidence interval [CI] = 1.02, 1.82). The effect was strong among girls (OR = 1.86; 95% CI = 1.26, 2.73). Among boys, there was no independent effect after control for receptivity to tobacco industry promotions. Conclusions. Public health efforts to reduce adolescent smoking must confront smoking in films as a tobacco marketing strategy.

Suggested Citation

  • Distefan, J.M. & Pierce, J.P. & Gilpin, E.A., 2004. "Do favorite movie stars influence adolescent smoking initiation?," American Journal of Public Health, American Public Health Association, vol. 94(7), pages 1239-1244.
    • Handle: RePEc:aph:ajpbhl:2004:94:7:1239-1244_0
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    Cited by:

    1. Cheryl G. Healton, DrPH & Ella Watson-Stryker, BA & Jennifer Duke, PhD & Stanton Glantz, PhD & Molly Green, MPH & Andrew Jessup & Susan Murchie, MA, 2005. "American Legacy Foundation. Policy Report 3, Public Opnion on Strategies to Reduce Youth Exposure to Smoking in the Movies. Results from the American Smoking and Health Survey," University of California at San Francisco, Center for Tobacco Control Research and Education qt9dg0p7jd, Center for Tobacco Control Research and Education, UC San Francisco.
    2. Simon Hudson & David Hudson & John Peloza, 2008. "Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films," Journal of Business Ethics, Springer, vol. 80(2), pages 289-304, June.
    3. Christopher Chabris & David Laibson & Carrie Morris & Jonathon Schuldt & Dmitry Taubinsky, 2008. "Individual laboratory-measured discount rates predict field behavior," Journal of Risk and Uncertainty, Springer, vol. 37(2), pages 237-269, December.
    4. Marek A. Motyka & Ahmed Al-Imam, 2021. "Representations of Psychoactive Drugs’ Use in Mass Culture and Their Impact on Audiences," IJERPH, MDPI, vol. 18(11), pages 1-14, June.
    5. Jon P. Nelson, 2010. "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment," IJERPH, MDPI, vol. 7(3), pages 1-57, March.
    6. Lynne Eagle & Stephan Dahl, 2018. "Product Placement in Old and New Media: Examining the Evidence for Concern," Journal of Business Ethics, Springer, vol. 147(3), pages 605-618, February.

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