IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v72y2007i3p207-228.html
   My bibliography  Save this article

University Students’ Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques

Author

Listed:
  • Charles Bodkin
  • Thomas Stevenson

Abstract

Many believe that colleges of business have a role to play in improving the level of marketing ethics practiced in the business world, while others believe that by the time students reach the level of university education, their ethical beliefs are so ingrained as to be virtually unalterable. The purpose of this study is to add to the literature regarding university students’ ethical value judgments. It utilizes scenario studies to assess base line ethical values of junior level undergraduate business administration students, then techniques are employed to influence students’ perceptions of the ethics of various marketing practices, and students’ values are reassessed. A total of 667 junior and senior level students majoring in business administration (52% female; 48% male; 72% 22-years old or younger) participated in the pre-tests and 525 students (47% female; 53% male; 70% 22-years-old or younger) participated in the post-tests. The results of the before/after studies indicate that some experimental techniques are more effective than others in affecting change, but it is difficult to affect long-run change in those predisposed to unethical behavior. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Charles Bodkin & Thomas Stevenson, 2007. "University Students’ Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques," Journal of Business Ethics, Springer, vol. 72(3), pages 207-228, May.
    • Handle: RePEc:kap:jbuset:v:72:y:2007:i:3:p:207-228
    DOI: 10.1007/s10551-006-9166-6
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s10551-006-9166-6
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-006-9166-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Klein, E. R., 1998. "The One Necessary Condition for a Successful Business Ethics Course: The Teacher Must be a Philosopher," Business Ethics Quarterly, Cambridge University Press, vol. 8(3), pages 561-574, July.
    2. Garaventa, Eugene, 1998. "Drama: A Tool for Teaching Business Ethics," Business Ethics Quarterly, Cambridge University Press, vol. 8(3), pages 535-545, July.
    3. Dabholkar, Pratibha A. & Kellaris, James J., 1992. "Toward understanding marketing students' ethical judgment of controversial personal selling practices," Journal of Business Research, Elsevier, vol. 24(4), pages 313-329, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. David Jones, 2009. "A Novel Approach to Business Ethics Training: Improving Moral Reasoning in Just a Few Weeks," Journal of Business Ethics, Springer, vol. 88(2), pages 367-379, August.
    2. Cubie Lau, 2010. "A Step Forward: Ethics Education Matters!," Journal of Business Ethics, Springer, vol. 92(4), pages 565-584, April.
    3. Younes Kohail & Youssef Saida & Jaoud Obad & Aziz Soulhi, 2016. "The Qualities of a Good Manager … What Does It Mean? Lessons Learned from the Undergraduate Business Students’ Perception in Kingdom of Morocco," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(8), pages 1-86, July.
    4. Manoj Anand & Jagandeep Singh, 2021. "Business students’ perception of corporate social responsibility: an exploratory study," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(3), pages 261-284, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pi-Yueh Cheng & Mei-Chin Chu, 2014. "Behavioral Factors Affecting Students’ Intentions to Enroll in Business Ethics Courses: A Comparison of the Theory of Planned Behavior and Social Cognitive Theory Using Self-Identity as a Moderator," Journal of Business Ethics, Springer, vol. 124(1), pages 35-46, September.
    2. K. A. Van Peursem & A. Julian, 2006. "Ethics Research: an Accounting Educator's Perspective," Australian Accounting Review, CPA Australia, vol. 16(38), pages 13-29, March.
    3. Aparna Sundar & James J. Kellaris, 2017. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness," Journal of Business Ethics, Springer, vol. 146(3), pages 685-701, December.
    4. Ya-Hui Hsu & Wenchang Fang & Yuanchung Lee, 2009. "Ethically Questionable Behavior in Sales Representatives – An Example from the Taiwanese Pharmaceutical Industry," Journal of Business Ethics, Springer, vol. 88(1), pages 155-166, April.
    5. Zou, Lili Wenli & Chan, Ricky Y.K., 2019. "Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology," Journal of Business Research, Elsevier, vol. 94(C), pages 113-127.
    6. Montgomery Wart & David Baker & Anna Ni, 2014. "Using a Faculty Survey to Kick-Start an Ethics Curriculum Upgrade," Journal of Business Ethics, Springer, vol. 122(4), pages 571-585, July.
    7. Reginald Litz & Nick Turner, 2013. "Sins of the Father’s Firm: Exploring Responses to Inherited Ethical Dilemmas in Family Business," Journal of Business Ethics, Springer, vol. 113(2), pages 297-315, March.
    8. Barnett, Tim & Valentine, Sean, 2004. "Issue contingencies and marketers' recognition of ethical issues, ethical judgments and behavioral intentions," Journal of Business Research, Elsevier, vol. 57(4), pages 338-346, April.
    9. Valentine, Sean & Godkin, Lynn, 2019. "Moral intensity, ethical decision making, and whistleblowing intention," Journal of Business Research, Elsevier, vol. 98(C), pages 277-288.
    10. Gierl, Heribert & Huettl, Verena, 2011. "A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 120-133.
    11. Gazley, Aaron & Sinha, Ashish & Rod, Michel, 2016. "Toward a theory of marketing law transgressions," Journal of Business Research, Elsevier, vol. 69(2), pages 476-483.
    12. Virginia Gerde & R. Foster, 2008. "X-Men Ethics: Using Comic Books to Teach Business Ethics," Journal of Business Ethics, Springer, vol. 77(3), pages 245-258, February.
    13. Peter Mudrack & E. Mason, 2013. "Ethical Judgments: What Do We Know, Where Do We Go?," Journal of Business Ethics, Springer, vol. 115(3), pages 575-597, July.
    14. Evelyne Rousselet & Bérangère Brial & Romain Cadario & Amina Béji-Bécheur, 2020. "Moral Intensity, Issue Characteristics, and Ethical Issue Recognition in Sales Situations," Journal of Business Ethics, Springer, vol. 163(2), pages 347-363, May.
    15. Elizabeta Susaj & Enkelejda Kucaj & Erald Laçi & Lush Susaj, 2017. "Environmental Impacts Assessment of Chromium Minings in Bulqiza Area, Albania," European Journal of Interdisciplinary Studies Articles, Revistia Research and Publishing, vol. 3, ejis_v3_i.
    16. Peter Seele, 2018. "What Makes a Business Ethicist? A Reflection on the Transition from Applied Philosophy to Critical Thinking," Journal of Business Ethics, Springer, vol. 150(3), pages 647-656, July.
    17. Sean Valentine & Terri Rittenburg, 2007. "The Ethical Decision Making of Men and Women Executives in International Business Situations," Journal of Business Ethics, Springer, vol. 71(2), pages 125-134, March.
    18. Simone Colle & R. Edward Freeman & Bidhan Parmar & Leonardo Colle, 2017. "Practicing Human Dignity: Ethical Lessons from Commedia dell’Arte and Theater," Journal of Business Ethics, Springer, vol. 144(2), pages 251-262, August.
    19. Gao, Tao (Tony) & Sirgy, M. Joseph & Johar, J.S., 2010. "Developing a measure to capture marketing faculty's perceptions of unethical behavior," Journal of Business Research, Elsevier, vol. 63(4), pages 366-371, April.
    20. Good, Megan C. & Schwepker, Charles H., 2022. "Business-to-business salespeople and political skill: Relationship building, deviance, and performance," Journal of Business Research, Elsevier, vol. 139(C), pages 32-43.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:72:y:2007:i:3:p:207-228. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.