Is Symmetrical Communication Ethical and Effective?
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DOI: 10.1023/B:BUSI.0000043494.17425.c6
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- Brooke Fisher Liu & Duli Shi & JungKyu Rhys Lim & Khairul Islam & America L. Edwards & Matthew Seeger, 2022. "When Crises Hit Home: How U.S. Higher Education Leaders Navigate Values During Uncertain Times," Journal of Business Ethics, Springer, vol. 179(2), pages 353-368, August.
- Juyan Zhang, 2020. "Compassion versus manipulation; narratives versus rational arguments: a PD radar to chart the terrain of public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(3), pages 195-211, September.
- Williams, Christopher & Du, Juana & Zhang, Hongzhong, 2020. "International orientation of Chinese internet SMEs: Direct and indirect effects of foreign and indigenous social networking site use," Journal of World Business, Elsevier, vol. 55(3).
- Rachmat Kriyantono, 2017. "The Model of Public Relations Practices in Indonesia," GATR Journals gjbssr494, Global Academy of Training and Research (GATR) Enterprise.
- Behera, Rajat Kumar & Bala, Pradip Kumar & Rana, Nripendra P. & Kizgin, Hatice, 2022. "Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective," Journal of Business Research, Elsevier, vol. 141(C), pages 685-701.
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Keywords
symmetrical communication; public relations; ethical communication; public relations effectiveness; organizational effectiveness;All these keywords.
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