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Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead

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  • Abbas Ali
  • Abdulrahman Al-Aali

Abstract

This article examines the role of Islamic ethics in the marketing field. It presents Islamic contributions to the field by referencing original sources and concepts that are often not easily available to researchers and practitioners alike. In foundational texts, Islamic ethics have their own marketing practice prescriptions, practices that are driven by a discipline which shuns any dichotomy between organizational and societal interests. The paper underscores the role of marketers in improving the well-being of individuals and the community and presents a framework for analyzing the link between Islamic ethics and societal welfare vis-a-vis marketing. Several marketing issues are identified and the contributions of Islamic teachings are presented. This paper, too, identifies emerging ethical dilemmas and the necessity to tackle them in a way that strengthens the role of marketing in societal affairs and ensures morally driven conduct. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Abbas Ali & Abdulrahman Al-Aali, 2015. "Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead," Journal of Business Ethics, Springer, vol. 129(4), pages 833-845, July.
    • Handle: RePEc:kap:jbuset:v:129:y:2015:i:4:p:833-845
    DOI: 10.1007/s10551-014-2131-x
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    References listed on IDEAS

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    1. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
    2. Abbas J. Ali, 2005. "Islamic PerspectivEs on Management and Organization," Books, Edward Elgar Publishing, number 3364.
    3. Koehn, Daryl, 1992. "Toward An Ethic of Exchange," Business Ethics Quarterly, Cambridge University Press, vol. 2(3), pages 341-355, July.
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    Cited by:

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    2. Noor Lela Ahmad & Habib Ahmed & Wan Salmuni Wan Mustaffa, 2017. "The Significance of Islamic Ethics to Quality Accounting Practice," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(10), pages 693-703, October.
    3. Christopher Chan & Subramaniam Ananthram, 2019. "Religion-Based Decision Making in Indian Multinationals: A Multi-faith Study of Ethical Virtues and Mindsets," Journal of Business Ethics, Springer, vol. 156(3), pages 651-677, May.
    4. Faisal Alshehri & Saleema Kauser & Marianna Fotaki, 2019. "Muslims’ View of God as a Predictor of Ethical Behaviour in Organisations: Scale Development and Validation," Journal of Business Ethics, Springer, vol. 158(4), pages 1009-1027, September.
    5. Richardson, Christopher & Rammal, Hussain Gulzar, 2018. "Religious belief and international business negotiations: Does faith influence negotiator behaviour?," International Business Review, Elsevier, vol. 27(2), pages 401-409.
    6. Chaudhry Ghafran & Sofia Yasmin, 2020. "Ethical Governance: Insight from the Islamic Perspective and an Empirical Enquiry," Journal of Business Ethics, Springer, vol. 167(3), pages 513-533, December.
    7. Faisal Alshehri & Marianna Fotaki & Saleema Kauser, 2021. "The Effects of Spirituality and Religiosity on the Ethical Judgment in Organizations," Journal of Business Ethics, Springer, vol. 174(3), pages 567-593, December.

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