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Marketization of Education: An Ethical Dilemma

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  • Samuel Natale
  • Caroline Doran

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  • Samuel Natale & Caroline Doran, 2012. "Marketization of Education: An Ethical Dilemma," Journal of Business Ethics, Springer, vol. 105(2), pages 187-196, January.
    • Handle: RePEc:kap:jbuset:v:105:y:2012:i:2:p:187-196
    DOI: 10.1007/s10551-011-0958-y
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    References listed on IDEAS

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    1. Irene C. L. Ng & Jeannie Forbes, 2009. "Education as Service: The Understanding of University Experience Through the Service Logic," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 38-64, May.
    2. K. Rao & A. Vijayakumar & R. Sarker, 2006. "Foreword," Annals of Operations Research, Springer, vol. 143(1), pages 19-20, March.
    3. Michael L. Klassen, 2000. "Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 10(2), pages 11-26, March.
    4. Emma Marris, 2005. "Corporate culture nets big bucks for university heads," Nature, Nature, vol. 434(7037), pages 1059-1059, April.
    5. Bruce A. Weinberg & Masanori Hashimoto & Belton M. Fleisher, 2009. "Evaluating Teaching in Higher Education," The Journal of Economic Education, Taylor & Francis Journals, vol. 40(3), pages 227-261, July.
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    Citations

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    Cited by:

    1. Angulo-Ruiz, Fernando & Pergelova, Albena & Cheben, Juraj & Angulo-Altamirano, Eladio, 2016. "A cross-country study of marketing effectiveness in high-credence services," Journal of Business Research, Elsevier, vol. 69(9), pages 3636-3644.
    2. Rima Charbaji El-Kassem & Abdellatif Sellami & Elmogiera Fadlallh Elsaye Elawad, 2018. "Antecedents and consequences of perceived student employability in Qatar: parental perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 575-589, December.
    3. Ruiz de Sabando, Amaia Lafuente & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The marketing orientation as a university management philosophy: a framework to guide its application," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    4. Nigel Martin Healey, 2018. "The Optimal Global Integration–Local Responsiveness Tradeoff for an International Branch Campus," Research in Higher Education, Springer;Association for Institutional Research, vol. 59(5), pages 623-649, August.
    5. Hanna Hall, 2018. "The marketisation of higher education: symptoms, controversies, trends," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(1), pages 33-42, March.
    6. Chiara Fantauzzi & Rocco Frondizi & Nathalie Colasanti & Gloria Fiorani, 2019. "Creating Value in the Entrepreneurial University: Marketization and Merchandising Strategies," Administrative Sciences, MDPI, vol. 9(4), pages 1-16, October.
    7. Berbegal-Mirabent, Jasmina & Llach, Josep & Marimon, Frederic & Mas-Machuca, Marta, 2020. "To recommend or to regret the choice? Factors explaining student loyalty: evidence from the Catalan university system," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 14(2), pages 2-17.
    8. Montserrat Díaz-Méndez & Mario R. Paredes & Michael Saren, 2019. "Improving Society by Improving Education through Service-Dominant Logic: Reframing the Role of Students in Higher Education," Sustainability, MDPI, vol. 11(19), pages 1-14, September.
    9. Daniela Pianezzi & Hanne Nørreklit & Lino Cinquini, 2020. "Academia After Virtue? An Inquiry into the Moral Character(s) of Academics," Journal of Business Ethics, Springer, vol. 167(3), pages 571-588, December.

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