The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market
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DOI: 10.1007/s10614-008-9141-7
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References listed on IDEAS
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More about this item
Keywords
Agent-based computational economics (ACE); Experimental economics; Business to business marketing; Interactive marketing; C63; C92; L73; M31;All these keywords.
JEL classification:
- C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
- C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
- L73 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Forest Products
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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