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The Virtues of the Vice of Cooperation between Rival Firms: A Simulation Model to Evaluate the Performance of Coopetition Strategy in the Grain Merchant Industry

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  • Mourad Hannachi
  • Francois-Christophe Coleno

Abstract

Coopetition is often seen as a phenomenon present in the tertiary sector encouraging the competitors to achieve cooperation upstream the production particularly in R & D. The literature suggest that coopetition's benefits occur in knowledge-intensive sectors. The aim of this paper is to explore how coopetition enables superior industry performance in primary sector. Using a simulation model on the case of grain merchant's industry in the context of coexistence between GM (genetically modified) and non-GM production, we demonstrate that coopetition enables superior performance and competitiveness in a context of market segmentation. The use of modelling enables us to compare a cooperative strategy with a non-cooperative strategy.

Suggested Citation

  • Mourad Hannachi & Francois-Christophe Coleno, 2015. "The Virtues of the Vice of Cooperation between Rival Firms: A Simulation Model to Evaluate the Performance of Coopetition Strategy in the Grain Merchant Industry," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 62-75, February.
    • Handle: RePEc:jfr:jms111:v:6:y:2015:i:1:p:62-75
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    References listed on IDEAS

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    Cited by:

    1. Miguel Afonso Sellitto & Guilherme Schreiber Pereira & Rafael Marques & Daniel Pacheco Lacerda, 2018. "Systemic Understanding of Coopetitive Behaviour in a Latin American Technological Park," Systemic Practice and Action Research, Springer, vol. 31(5), pages 479-494, October.
    2. Mourad Hannachi & François Coléno, 2016. "Towards a managerial engineering of coopetition," Post-Print hal-01242333, HAL.

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