IDEAS home Printed from https://ideas.repec.org/a/jes/wpaper/y2015v7i2ap545-554.html
   My bibliography  Save this article

The Online Visibility Of The Romanian Hotels. Emphasis On The Hotels From The North-East Region Of Romania

Author

Listed:
  • Andreea MAHA

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

The purpose of the present research is to analyze the online visibility of Romanian hotel websites and what mistakes are identified once we analyze the hotel content. At the same time we want to provide a complex overview of how Romanian hotels use the Internet for their business. The research method used for creating this article is documentary study and content analysis. We have carried out the content analysis of all hotel websites categorized between 3 to 5 stars in the North-East region of Romania. The main mistakes identified consist in the use of websites just for information purposes, the information are often not up to date which promote hotels that no longer exist, and not allow reservations/payments in real time. Many links and services that apparently exist on the website are inactive.

Suggested Citation

  • Andreea MAHA, 2015. "The Online Visibility Of The Romanian Hotels. Emphasis On The Hotels From The North-East Region Of Romania," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2a), pages 545-554, September.
    • Handle: RePEc:jes:wpaper:y:2015:v:7:i:2a:p:545-554
    as

    Download full text from publisher

    File URL: http://ceswp.uaic.ro/articles/CESWP2015_VII2A_MAH.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carmen Babaita & Andreia Ispas & Raluca Florentina Ghenescu & Alexandra Halalau, 2010. "E-Tourism – An Important Element Between Hotel And Travel Agency Professional Relationship," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Fariborz Damanpour & Richard M. Walker & Claudia N. Avellaneda, 2009. "Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 650-675, June.
    3. Zbigniew Pastuszak & Stacy Huey-Pyng Shyu & Tzong-Ru Lee & Pornthep Anussornnitisarn & Onwika Kaewchur, 2012. "Establishing interrelationships among organisational learning, innovation and performance," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 11(2), pages 200-215.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Frida Thomas Pacho, 2018. "Diversified Network Effects on Innovation Performance in Tanzania: Innovation Strategy in Service Firms," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 5(1), pages 1-1, December.
    2. Di Guardo, Maria Chiara & Marrocu, Emanuela & Paci, Raffaele, 2016. "The effect of local corruption on ownership strategy in cross-border mergers and acquisitions," Journal of Business Research, Elsevier, vol. 69(10), pages 4225-4241.
    3. Chang, Yuan-Chieh & Chen, Min-Nan, 2016. "Service regime and innovation clusters: An empirical study from service firms in Taiwan," Research Policy, Elsevier, vol. 45(9), pages 1845-1857.
    4. Nima Heirati & Aron O’Cass, 2016. "Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy," Asia Pacific Journal of Management, Springer, vol. 33(2), pages 411-433, June.
    5. Luciana Aparecida Barbieri da Rosa & Clandia Maffini Gomes & Waleska Campos & Carolina Rodrigues & Tais Pentiado Godoy & Jordana Marques Kneipp, 2022. "Influencing Factors of The Innovation Power in the Adoption of Sustainability Strategies," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    6. Manuel Guisado-González & Jennifer González-Blanco & José Luis Coca-Pérez, 2019. "Exploration, exploitation, and firm age in alliance portfolios," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 387-406, December.
    7. Demircioglu, Mehmet Akif & Vivona, Roberto, 2021. "Depoliticizing the European immigration debate: How to employ public sector innovation to integrate migrants," Research Policy, Elsevier, vol. 50(2).
    8. Samuel Kanga Odalo & George Achoki & Amos Njuguna, 2016. "Relating Company Size and Financial Performance in Agricultural Firms Listed in the Nairobi Securities Exchange in Kenya," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 8(9), pages 34-40, September.
    9. Fındık, Derya & Beyhan, Berna, 2014. "A Perceptual Measure of Innovation Performance: Micro Level Evidence from Turkey," MPRA Paper 60961, University Library of Munich, Germany.
    10. Lynch, Richard & Jin, Zhongqi, 2016. "Knowledge and innovation in emerging market multinationals: The expansion paradox," Journal of Business Research, Elsevier, vol. 69(5), pages 1593-1597.
    11. Costello Gabriel J., 2018. "Proposing an innovation-based view of the firm," The Irish Journal of Management, Sciendo, vol. 37(1), pages 65-79.
    12. Laima Gerlitz, 2016. "Developing a Design Management Model for Innovating SMEs in the Context of Regional Smart Specialisation," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 8(2).
    13. Marouane Khallouk & Marc Robert & Sophie Mignon & Philippe Giuliani, 2016. "Management innovation in nonprofit organizations: an explorative study of the antecedents," Post-Print hal-02123059, HAL.
    14. Hervas-Oliver, Jose-Luis & Sempere-Ripoll, Francisca & Boronat-Moll, Carles, 2012. "Process innovation objectives and management complementarities: patterns, drivers, co-adoption and performance effects," MERIT Working Papers 2012-051, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    15. Dimakopoulou, A.G. & Gkypali, A. & Tsekouras, K., 2024. "Technological and non-technological innovation synergies under the lens of absorptive capacity efficiency," Journal of Business Research, Elsevier, vol. 176(C).
    16. Yingkai Tang & Aswad Akram & Lucian‐Ionel Cioca & Syed Ghulam Meran Shah & Muhammad Asim Ali Qureshi, 2021. "Whether an innovation act as a catalytic moderator between corporate social responsibility performance and stated owned and non‐state owned enterprises' performance or not? An evidence from Pakistani ," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1127-1141, May.
    17. Johannes Heck & Mirko Meboldt, 2016. "CURRENT CHALLENGES IN PRODUCT DEVELOPMENT PROCESSES OF SWISS SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-19, June.
    18. Marouane Khallouk & Marc Robert & Sophie Mignon & Philippe Giuliani, 2016. "Management innovation in nonprofit organizations: an explorative study of the antecedents," Post-Print hal-02123056, HAL.
    19. Eric A. Fong, 2010. "Relative CEO Underpayment and CEO Behaviour Towards R&D Spending," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1095-1122, September.
    20. Amel Attour & Loubna Echajari & Nicolas Remond, 2023. "Organizational innovation as an enabler for the emergence of a non-precompetitive knowledge ecosystem," Post-Print hal-04126171, HAL.

    More about this item

    Keywords

    hotel; North-East region of Romania; content analyze; website; online visibility;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jes:wpaper:y:2015:v:7:i:2a:p:545-554. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alupului Ciprian (email available below). General contact details of provider: https://edirc.repec.org/data/csjesro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.