Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples
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DOI: 10.26650/imj.2022.92.003
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References listed on IDEAS
- Lindhjem, Henrik & Navrud, Ståle, 2011.
"Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes,"
International Review of Environmental and Resource Economics, now publishers, vol. 5(4), pages 309-351, September.
- Lindhjem, Henrik & Navrud, Stale, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," MPRA Paper 35633, University Library of Munich, Germany.
- Cunningham, William H & Anderson, W Thomas, Jr & Murphy, John H, 1974. "Are Students Real People?," The Journal of Business, University of Chicago Press, vol. 47(3), pages 399-409, July.
- Rohail Ashraf & Dwight Merunka, 2017. "The use and misuse of student samples: An empirical investigation of European marketing research," Post-Print hal-01794416, HAL.
- Rohail Ashraf & Dwight Merunka, 2017. "The use and misuse of student samples: An empirical investigation of European marketing research," Post-Print hal-01822501, HAL.
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Keywords
Student sample; Generalizability; Marketing research; Marketing survey attitude;All these keywords.
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