Luxury not for the masses: Measuring inconspicuous luxury motivations
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DOI: 10.1016/j.jbusres.2022.03.022
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- Michel, Géraldine & Stathopoulou, Anastasia & Valette-Florence, Pierre, 2022. "Luxury is still alive and well: A spotlight on its multifaceted components," Journal of Business Research, Elsevier, vol. 153(C), pages 276-284.
- Shahid, Shadma & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh, 2024. "Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Rosendo-Rios, Veronica & Shukla, Paurav, 2023. "The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers," Journal of Business Research, Elsevier, vol. 156(C).
- Ahmad Hamdani & Idris Gautama So & Amalia E. Maulana & Asnan Furinto, 2023. "How Can Conspicuous Omni-Signaling Fulfil Social Needs and Induce Re-Consumption?," Sustainability, MDPI, vol. 15(11), pages 1-21, June.
- Boukis, Achilleas & Christodoulides, George & Semaan, Rania W. & Stathopoulou, Anastasia, 2024. "What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing," Journal of Business Research, Elsevier, vol. 177(C).
- Bilal Ahmed & Hatem El-Gohary & Rukaiza Khan & Muhammad Asif Gul & Arif Hussain & Syed Mohsin Ali Shah, 2024. "The Influence of Behavioral and ESG Drivers on Consumer Intentions for Online Fashion Renting: A Pathway Toward Sustainable Consumption in China’s Fashion Industry," Sustainability, MDPI, vol. 16(22), pages 1-23, November.
- Razmus, Wiktor & Czarna, Anna Z. & Fortuna, Paweł, 2023. "Luxury consumption and the dark triad of personality," Journal of Business Research, Elsevier, vol. 169(C).
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Keywords
Inconspicuous luxury motivations; Subtle luxury; Brand prominence; Status consumption; Luxury;All these keywords.
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