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The use and misuse of student samples: An empirical investigation of European marketing research

Author

Listed:
  • Rohail Ashraf
  • Dwight Merunka

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

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Suggested Citation

  • Rohail Ashraf & Dwight Merunka, 2017. "The use and misuse of student samples: An empirical investigation of European marketing research," Post-Print hal-01794416, HAL.
    • Handle: RePEc:hal:journl:hal-01794416
    DOI: 10.1002/cb.1590
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    Citations

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    Cited by:

    1. Ufuk Pala & Kalender Ozcan Atilgan, 2022. "Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples," Istanbul Management Journal, Istanbul University Business School, vol. 0(92), pages 47-60, June.
    2. Ramakrishna Salagrama & Sanjeev Prashar & T. Sai Vijay, 2021. "Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 757-779, December.
    3. Kilsheimer Eastman, Jacqueline & Iyer, Rajesh & Babin, Barry, 2022. "Luxury not for the masses: Measuring inconspicuous luxury motivations," Journal of Business Research, Elsevier, vol. 145(C), pages 509-523.
    4. Brian ‘t Hart & Ian Phau, 2022. "Conceptualising attitudes towards brand genuinuity: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 327-340, July.
    5. Raquel Redondo & Carmen Valor & Isabel Carrero, 2022. "Unraveling the Relationship between Well-Being, Sustainable Consumption and Nature Relatedness: a Study of University Students," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(2), pages 913-930, April.
    6. Bassi, Ivana & Gori, Enrico & Iseppi, Luca, 2019. "Assessing environmental awareness towards protection of the Alps: a case study," Land Use Policy, Elsevier, vol. 87(C).
    7. Fuduric, Morana & Varga, Akos & Horvat, Sandra & Skare, Vatroslav, 2022. "The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures," Journal of Business Research, Elsevier, vol. 142(C), pages 221-241.
    8. Moritz Loock & Diane M. Phillips, 2020. "A Firm’s Financial Reputation vs. Sustainability Reputation: Do Consumers Really Care?," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
    9. Mitchell, Vincent Wayne & Balabanis, George, 2021. "The role of brand strength, type, image and product-category fit in retail brand collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    10. Luca Iseppi & Marcella Rizzo & Enrico Gori & Federico Nassivera & Ivana Bassi & Alessandro Scuderi, 2021. "Rasch Model for Assessing Propensity to Entomophagy," Sustainability, MDPI, vol. 13(8), pages 1-21, April.
    11. Trafimow, David & Hyman, Michael R. & Kostyk, Alena, 2020. "The (im)precision of scholarly consumer behavior research," Journal of Business Research, Elsevier, vol. 114(C), pages 93-101.
    12. Wei, Yunyi & Sit, Kokho (Jason) & Ekinci, Yuksel, 2024. "Customer definitions of moral value for retail brands: A qualitative understanding," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

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