Study Of Customer Churn In The Telecom Industry Using Structural Equation Modelling
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- Thangeda, Rahul & Kumar, Niraj & Majhi, Ritanjali, 2024. "A neural network-based predictive decision model for customer retention in the telecommunication sector," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
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Keywords
customer churn; structural equation modelling; telecom industry; switching cost; value added services;All these keywords.
JEL classification:
- A - General Economics and Teaching
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