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Determining Service Value: Exploring the Link Between Value Creation and Service Evaluation

Author

Listed:
  • Francesca Foglieni

    (Design Department, Politecnico di Milano, 20133 Milan, Italy)

  • Stefan Holmlid

    (Department of Computer and Information Science, Linköping University, 581 83 Linköping, Sweden)

Abstract

Starting from the evolution of the service-dominant logic and critiques emerging from this, the purpose of this paper is to explore the link between value creation and service evaluation in order to understand what can be evaluated in a service, when and from which perspective, to ascertain its value. Even though in theory of service logic there is a quite clear understanding of service value creation dynamics, a reflection is missing on how to measure that value. The authors thus take on the concept of service evaluation as a further development of service logic, introducing a possible way to approach it. Bridging service logic studies and evaluation studies in the field of social sciences, this paper identifies temporal aspects of service evaluation, and possible evaluation objects and objectives that are meaningful for the service provider in value-facilitation activities and for the service user in value-creation activities. A framework is developed and some considerations are done upon shifting the reflection on value creation from theory to an evaluation practice.

Suggested Citation

  • Francesca Foglieni & Stefan Holmlid, 2017. "Determining Service Value: Exploring the Link Between Value Creation and Service Evaluation," Service Science, INFORMS, vol. 9(1), pages 74-90, March.
    • Handle: RePEc:inm:orserv:v:9:y:2017:i:1:p:74-90
    DOI: 10.1287/serv.2016.0164
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    References listed on IDEAS

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    1. Meynhardt, Timo & Chandler, Jennifer D. & Strathoff, Pepe, 2016. "Systemic principles of value co-creation: Synergetics of value and service ecosystems," Journal of Business Research, Elsevier, vol. 69(8), pages 2981-2989.
    2. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
    3. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    4. Bolton, Ruth N & Drew, James H, 1991. "A Multistage Model of Customers' Assessments of Service Quality and Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 375-384, March.
    5. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    6. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
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    Cited by:

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    2. Kolomoyets, Yuliya & Dickinger, Astrid, 2023. "Understanding value perceptions and propositions: A machine learning approach," Journal of Business Research, Elsevier, vol. 154(C).

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