Editorial: Marketing’s Role in the Evolving Discipline of Product Management
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DOI: 10.1287/mksc.2022.1428
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References listed on IDEAS
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- Wenqiang Li & Juan He & Yangyan Shi, 2024. "Contracting Supply Chains Considering Retailers’ Marketing Efforts," Mathematics, MDPI, vol. 12(11), pages 1-24, May.
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