The Value of Marketing Expertise
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DOI: 10.1287/mnsc.42.3.370
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Cited by:
- Ganesh Iyer & David Soberman, 2000. "Markets for Product Modification Information," Marketing Science, INFORMS, vol. 19(3), pages 203-225, February.
- Steven M. Shugan, 2007. "—It's the Findings, Stupid, Not the Assumptions," Marketing Science, INFORMS, vol. 26(4), pages 449-459, 07-08.
- Om Narasimhan & Surendra Rajiv & Shantanu Dutta, 2006. "Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves," Marketing Science, INFORMS, vol. 25(5), pages 510-524, September.
- Cacciolatti, Luca & Wan, Tingting, 2013. "A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2), pages 1-14, January.
- Verdiana Giannetti & Raji Srinivasan, 2022. "Corporate lobbying and product recalls: an investigation in the U.S. medical device industry," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 941-960, September.
- Soberman, David A., 2009. "Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 21-33.
- Yi Xiang & Miklos Sarvary, 2013. "Buying and selling information under competition," Quantitative Marketing and Economics (QME), Springer, vol. 11(3), pages 321-351, September.
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Keywords
marketing; value; expertise; decision analysis;All these keywords.
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