IDEAS home Printed from https://ideas.repec.org/a/inm/orinte/v35y2005i4p281-293.html
   My bibliography  Save this article

Hewlett-Packard Company Unlocks the Value Potential from Time-Sensitive Returns

Author

Listed:
  • V. Daniel R. Guide

    (Department of Supply Chain and Information Systems, Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania 16802)

  • Luc Muyldermans

    (Nottingham University Business School, Jubilee Campus, Wollaton Road, Nottingham NG8 1BB, United Kingdom)

  • Luk N. Van Wassenhove

    (INSEAD, Boulevard de Constance, 77305 Fontainebleau Cedex, France)

Abstract

Hewlett-Packard (HP) and other companies producing short life-cycle products with rapid value erosion squander the opportunity to profit from returned time-sensitive products when they treat them as a nuisance. Instead of focusing on cost minimization and technical quality, they should recognize returns as a value stream and maximize the revenue from smart and fast disposition, proper refurbishment, and prompt resale through the appropriate channels. We worked on a project with Hewlett-Packard’s remarketing group to unlock the value potential of time-sensitive returns. We analyzed data using simple calculations to reveal the major drivers and magnitude of potential value recovery, and we used simple operations research flow models to evaluate new design and policy options for the reverse supply chain. HP benefited from an integrated end-to-end business approach to product returns.

Suggested Citation

  • V. Daniel R. Guide & Luc Muyldermans & Luk N. Van Wassenhove, 2005. "Hewlett-Packard Company Unlocks the Value Potential from Time-Sensitive Returns," Interfaces, INFORMS, vol. 35(4), pages 281-293, August.
    • Handle: RePEc:inm:orinte:v:35:y:2005:i:4:p:281-293
    DOI: 10.1287/inte.1050.0145
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/inte.1050.0145
    Download Restriction: no
    File URL: https://libkey.io/10.1287/inte.1050.0145?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. V. Daniel R. Guide & Terry P. Harrison & Luk N. Van Wassenhove, 2003. "The Challenge of Closed-Loop Supply Chains," Interfaces, INFORMS, vol. 33(6), pages 3-6, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aditya Vedantam & Ananth Iyer, 2021. "Revenue‐Sharing Contracts Under Quality Uncertainty in Remanufacturing," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2008-2026, July.
    2. Gan, Shu-San & Pujawan, I Nyoman & Suparno, & Widodo, Basuki, 2018. "Pricing decisions for short life-cycle product in a closed-loop supply chain with random yield and random demands," Operations Research Perspectives, Elsevier, vol. 5(C), pages 174-190.
    3. Vishal V. Agrawal & Atalay Atasu & Koert van Ittersum, 2015. "Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products," Management Science, INFORMS, vol. 61(1), pages 60-72, January.
    4. Jun Lv & Xuan Liu & Shijie Cheng, 2021. "The Impact of Remanufactured Products’ Similarity on Purchase Intention of New Products," Sustainability, MDPI, vol. 13(4), pages 1-12, February.
    5. Niknejad, A. & Petrovic, D., 2014. "Optimisation of integrated reverse logistics networks with different product recovery routes," European Journal of Operational Research, Elsevier, vol. 238(1), pages 143-154.
    6. Zikopoulos, Christos & Tagaras, George, 2015. "Reverse supply chains: Effects of collection network and returns classification on profitability," European Journal of Operational Research, Elsevier, vol. 246(2), pages 435-449.
    7. Kadambala, Dinesh K. & Subramanian, Nachiappan & Tiwari, Manoj K. & Abdulrahman, Muhammad & Liu, Chang, 2017. "Closed loop supply chain networks: Designs for energy and time value efficiency," International Journal of Production Economics, Elsevier, vol. 183(PB), pages 382-393.
    8. Sumukadas, Narendar, 2021. "Are you ready for your next product recall crisis? Lessons from operations and supply chain management," Business Horizons, Elsevier, vol. 64(2), pages 211-221.
    9. Jiri Chod & David Pyke & Nils Rudi, 2010. "The Value of Flexibility in Make-to-Order Systems: The Effect of Demand Correlation," Operations Research, INFORMS, vol. 58(4-part-1), pages 834-848, August.
    10. Chang Fang & Zhuangzhuang You & Yudou Yang & Duomei Chen & Samar Mukhopadhyay, 2020. "Is third-party remanufacturing necessarily harmful to the original equipment manufacturer?," Annals of Operations Research, Springer, vol. 291(1), pages 317-338, August.
    11. Difrancesco, Rita Maria & Huchzermeier, Arnd & Schröder, David, 2018. "Optimizing the return window for online fashion retailers with closed-loop refurbishment," Omega, Elsevier, vol. 78(C), pages 205-221.
    12. Panagiotidou, Sofia & Nenes, George & Zikopoulos, Christos & Tagaras, George, 2017. "Joint optimization of manufacturing/remanufacturing lot sizes under imperfect information on returns quality," European Journal of Operational Research, Elsevier, vol. 258(2), pages 537-551.
    13. Ilkka Ritola & Harold Krikke & Marjolein C.J. Caniëls, 2020. "Learning from Returned Products in a Closed Loop Supply Chain: A Systematic Literature Review," Logistics, MDPI, vol. 4(2), pages 1-13, April.
    14. Tagaras, George & Zikopoulos, Christos, 2008. "Optimal location and value of timely sorting of used items in a remanufacturing supply chain with multiple collection sites," International Journal of Production Economics, Elsevier, vol. 115(2), pages 424-432, October.
    15. Gaur, Jighyasu & Amini, Mehdi & Rao, A.K., 2017. "Closed-loop supply chain configuration for new and reconditioned products: An integrated optimization model," Omega, Elsevier, vol. 66(PB), pages 212-223.
    16. Krikke, Harold & Hofenk, Dianne & Wang, Yacan, 2013. "Revealing an invisible giant: A comprehensive survey into return practices within original (closed-loop) supply chains," Resources, Conservation & Recycling, Elsevier, vol. 73(C), pages 239-250.
    17. Ruiz-Benítez, Rocío & Ketzenberg, Michael & van der Laan, Erwin A., 2014. "Managing consumer returns in high clockspeed industries," Omega, Elsevier, vol. 43(C), pages 54-63.
    18. Muyldermans, L. & Van Wassenhove, L.N. & Guide, V.D.R., 2019. "Managing high-end ex-demonstration product returns," European Journal of Operational Research, Elsevier, vol. 277(1), pages 195-214.
    19. Qin Zhou & Kum Fai Yuen, 2020. "Analyzing the Effect of Government Subsidy on the Development of the Remanufacturing Industry," IJERPH, MDPI, vol. 17(10), pages 1-20, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lai, Kee-hung & Wong, Christina W.Y., 2012. "Green logistics management and performance: Some empirical evidence from Chinese manufacturing exporters," Omega, Elsevier, vol. 40(3), pages 267-282.
    2. Bhattacharya, Sourabh & Govindan, Kannan & Ghosh Dastidar, Surajit & Sharma, Preeti, 2024. "Applications of artificial intelligence in closed-loop supply chains: Systematic literature review and future research agenda," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
    3. Kyung Sung Jung & Milind Dawande & H. Neil Geismar & V. Daniel R. Guide & Chelliah Sriskandarajah, 2016. "Supply planning models for a remanufacturer under just-in-time manufacturing environment with reverse logistics," Annals of Operations Research, Springer, vol. 240(2), pages 533-581, May.
    4. Zhou, Qin & Meng, Chao & Sheu, Jiuh-Biing & Yuen, Kum Fai, 2023. "Remanufacturing mode and strategic decision: A game-theoretic approach," International Journal of Production Economics, Elsevier, vol. 260(C).
    5. Seuring, Stefan, 2009. "The product-relationship-matrix as framework for strategic supply chain design based on operations theory," International Journal of Production Economics, Elsevier, vol. 120(1), pages 221-232, July.
    6. Tong Shu & Jiajia Xu & Shou Chen & Shouyang Wang & Kin Keung Lai, 2018. "Remanufacturing Decisions with WTP Discrepancy and Uncertain Quality of Product Returns," Sustainability, MDPI, vol. 10(7), pages 1-23, June.
    7. Makarius, Erin E. & Srinivasan, Mahesh, 2017. "Addressing skills mismatch: Utilizing talent supply chain management to enhance collaboration between companies and talent suppliers," Business Horizons, Elsevier, vol. 60(4), pages 495-505.
    8. Wei Duan & Hengli Cao & Desheng Xu, 2023. "Research on the Impact of New Parts Price Increase on the Stability of Closed-Loop Supply Chain," Sustainability, MDPI, vol. 15(16), pages 1-24, August.
    9. Samantha Sharpe & Renu Agarwal, 2014. "Strengthening Industrial Ecology’s Links with Business Studies: Insights and Potential Contributions from the Innovation and Business Models Literature," Resources, MDPI, vol. 3(2), pages 1-21, March.
    10. Östlin, Johan & Sundin, Erik & Björkman, Mats, 2008. "Importance of closed-loop supply chain relationships for product remanufacturing," International Journal of Production Economics, Elsevier, vol. 115(2), pages 336-348, October.
    11. Saraji, Mahyar Kamali & Streimikiene, Dalia, 2022. "Evaluating the circular supply chain adoption in manufacturing sectors: A picture fuzzy approach," Technology in Society, Elsevier, vol. 70(C).
    12. Hammond, David & Beullens, Patrick, 2007. "Closed-loop supply chain network equilibrium under legislation," European Journal of Operational Research, Elsevier, vol. 183(2), pages 895-908, December.
    13. Rocío González-Sánchez & Davide Settembre-Blundo & Anna Maria Ferrari & Fernando E. García-Muiña, 2020. "Main Dimensions in the Building of the Circular Supply Chain: A Literature Review," Sustainability, MDPI, vol. 12(6), pages 1-25, March.
    14. Wang, Jason X. & Burke, Haydn & Zhang, Abraham, 2022. "Overcoming barriers to circular product design," International Journal of Production Economics, Elsevier, vol. 243(C).
    15. Mitra, Subrata, 2009. "Analysis of a two-echelon inventory system with returns," Omega, Elsevier, vol. 37(1), pages 106-115, February.
    16. Ponte, Borja & Dominguez, Roberto & Cannella, Salvatore & Framinan, Jose M., 2022. "The implications of batching in the bullwhip effect and customer service of closed-loop supply chains," International Journal of Production Economics, Elsevier, vol. 244(C).
    17. Marlies van Tilburg & Harold Krikke & Wim Lambrechts, 2022. "Supply Chain Relationships in Circular Business Models: Supplier Tactics at Royal Smit Transformers," Logistics, MDPI, vol. 6(4), pages 1-24, October.
    18. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    19. Azadegan, Arash & Golara, Sina & Kach, Andrew & Mousavi, Nasim, 2018. "Corporate environmental investments: A cross-national study on managerial decision making," International Journal of Production Economics, Elsevier, vol. 199(C), pages 47-64.
    20. Brix-Asala, Carolin & Hahn, Rüdiger & Seuring, Stefan, 2016. "Reverse logistics and informal valorisation at the Base of the Pyramid: A case study on sustainability synergies and trade-offs," European Management Journal, Elsevier, vol. 34(4), pages 414-423.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:orinte:v:35:y:2005:i:4:p:281-293. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.