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Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms’ Performance

Author

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  • Shailja Khanduri

    (Assistant Professor, Department of Economics, Doon Business School, India)

Abstract

This study is focused on analyzing the various factors responsible for the growth seen in Indian newsprint media markets while the global print media is showing a decline in revenues and market. The diverse predictors analyzed in present study are categorized in two instrument items namely marketing innovation and market orientation. Further, business environment factors are analyzed as moderators in the study. The dependent variables are market and financial performances of newsprint media firms. The regression model finds interfunctional coordination, customer orientation and product innovation factors along with technology revolution as significantly associated with market and financial performance of newsprint media firms.

Suggested Citation

  • Shailja Khanduri, 2021. "Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms’ Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(1), pages 37-55, June.
    • Handle: RePEc:ijb:journl:v:20:y:2021:i:1:p:37-55
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    References listed on IDEAS

    as
    1. Philippe Aghion & Nick Bloom & Richard Blundell & Rachel Griffith & Peter Howitt, 2005. "Competition and Innovation: an Inverted-U Relationship," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 120(2), pages 701-728.
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    4. Knight, Gary A., 1997. "Cross-cultural reliability and validity of a scale to measure firm entrepreneurial orientation," Journal of Business Venturing, Elsevier, vol. 12(3), pages 213-225, May.
    5. Nickell, Stephen J, 1996. "Competition and Corporate Performance," Journal of Political Economy, University of Chicago Press, vol. 104(4), pages 724-746, August.
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    More about this item

    Keywords

    Newsprint Media; Marketing Innovation; Market Orientation; Technology Turbulence;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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