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How market research discourages major innovation

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  • Tauber, Edward M.

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  • Tauber, Edward M., 1974. "How market research discourages major innovation," Business Horizons, Elsevier, vol. 17(3), pages 22-26, June.
    • Handle: RePEc:eee:bushor:v:17:y:1974:i:3:p:22-26
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    Cited by:

    1. Ozgur Dedehayir & Roland J. Ortt & Carla Riverola & Francesc Miralles, 2017. "Innovators And Early Adopters In The Diffusion Of Innovations: A Literature Review," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-27, December.
    2. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
    3. Abetti, Pier A., 1997. "The birth and growth of toshiba's laptop and notebook computers: A case study in Japanese corporate venturing," Journal of Business Venturing, Elsevier, vol. 12(6), pages 507-529, November.
    4. Piercy, Nigel F. & Harris, Lloyd C. & Lane, Nikala, 2002. "Market orientation and retail operatives' expectations," Journal of Business Research, Elsevier, vol. 55(4), pages 261-273, April.
    5. Tanel Rebane, 2018. "Complementarities In Performance Between Product Innovation, Marketing Innovation And Cooperation With Clients," University of Tartu - Faculty of Economics and Business Administration Working Paper Series 113, Faculty of Economics and Business Administration, University of Tartu (Estonia).
    6. Gianluca Vagnani & Michele Simoni, 2016. "Technological uncertainty, market orientation and firms? economic performance," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 143-167.
    7. Shailja Khanduri, 2021. "Marketing Innovation, Orientation and Business Environment Effects on Newspaper Firms’ Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(1), pages 37-55, June.

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