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Influence of Taiwan Military’s Facebook Community and Organizational Identification on Members’ Attitude toward Joining the Military

Author

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  • Yung Tan

    (College of Business, Feng Chia University, Taiwan)

  • Ching-Wei Ho

    (Development of Marketing Management, Feng Chia University, Taiwan)

Abstract

This research explores the effect of Taiwan military’s Facebook community website on members’ attitude toward the military, revealing the mediation effects of community and organizational identification on the attitude toward the military. This study analyzes quantitative survey data for military recruitment to validate five hypotheses, with the results showing that the Facebook community enhances community interaction, exchange of opinions, organizational identification, and attitude toward the military. The results also indicate that the attitude toward enlisting in the military is positively and significantly correlated with the community and organizational identification of the members of the Facebook community, although the effects with respect to community and organization differ.

Suggested Citation

  • Yung Tan & Ching-Wei Ho, 2019. "Influence of Taiwan Military’s Facebook Community and Organizational Identification on Members’ Attitude toward Joining the Military," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 79-95, June.
    • Handle: RePEc:ijb:journl:v:18:y:2019:i:1:p:79-95
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Facebook community; community identification; organizational identification; job-seekers’ attitude;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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