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Social Experiences: Consumers in the Big Wide World

Author

Listed:
  • Tzung-Cheng TC Huan

    (National Chung Hsing University, Taiwan)

  • Rouxelle de Villiers

    (University of Waikato, New Zealand)

Abstract

Social experiences include all those interactions between the consumer, the brand, and those that touch their relationships with the employees of the organization, other people within the community and their role in or membership of groups and subgroups in society. In today's marketplace, these include the virtual marketspace of social media and other digital or online forms of communication and interaction. This section will prompt readers' thinking about service failure recovery and compensation for improving customers' social experiences.

Suggested Citation

  • Tzung-Cheng TC Huan & Rouxelle de Villiers, 2017. "Social Experiences: Consumers in the Big Wide World," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 16(3), pages 303-305, December.
    • Handle: RePEc:ijb:journl:v:16:y:2017:i:3:p:303-305
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    Cited by:

    1. Yung Tan & Ching-Wei Ho, 2019. "Influence of Taiwan Military’s Facebook Community and Organizational Identification on Members’ Attitude toward Joining the Military," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 79-95, June.
    2. Yung Tan & Ching-Wei Ho, 2019. "Influence of Taiwan Military¡¦s Facebook Community and Organizational Identification on Members¡¦ Attitude toward Joining the Military," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 79-96, June.

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