The Brand Inside: Fulfilling the Needs of the New Employee Generation to Create Brand Advocates
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- Yung Tan & Ching-Wei Ho, 2019. "Influence of Taiwan Military’s Facebook Community and Organizational Identification on Members’ Attitude toward Joining the Military," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 79-95, June.
- Yung Tan & Ching-Wei Ho, 2019. "Influence of Taiwan Military¡¦s Facebook Community and Organizational Identification on Members¡¦ Attitude toward Joining the Military," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 79-96, June.
- Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.
- M. Isabel Sánchez-Hernández & Óscar Rodrigo González-López & María Buenadicha-Mateos & Juan Luis Tato-Jiménez, 2019. "Work-Life Balance in Great Companies and Pending Issues for Engaging New Generations at Work," IJERPH, MDPI, vol. 16(24), pages 1-18, December.
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brand advocacy; employee needs; new workforce generation;All these keywords.
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