Achieving Requisite Variety in Customer Experience Research for Improving Marketing Relationship Performances
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- Gilboa, Shaked & Seger-Guttmann, Tali & Mimran, Ofir, 2019. "The unique role of relationship marketing in small businesses’ customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 152-164.
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Keywords
customers; front-line sales; interaction; service technician; tale;All these keywords.
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