IDEAS home Printed from https://ideas.repec.org/a/igg/jthmda/v7y2024i1p1-21.html
   My bibliography  Save this article

Community Empowerment and Communication Role in Creating Consensus and Acceptability for Innovative Tourism to Support Diversified Economy Oman

Author

Listed:
  • Sangeeta Tripathi

    (University of Technology and Applied Sciences, Salalah, Oman)

  • Muna Said Al Shahri

    (University of Technology and Applied Sciences, Salalah, Oman)

Abstract

The present research investigates community empowerment and communication's role in promoting community support for innovative, sustainable tourism development. It also examines community support, perceived benefits, perceived cost association and influence on innovative, sustainable tourism development. Mixed methods, which comprise qualitative and quantitative data, have been applied. The research frameworks have been adapted after a comprehensive literature review. The framework encompasses six constructs - community empowerment, integrated communication strategies and their influence on community support, perceived benefits and perceived cost to understand the empirical evidence. The findings elucidate that community empowerment and communication are prominent predictors in creating consensus and acceptability of local communities to encourage innovative, sustainable tourism to support Oman's diversified economic drive. The findings can be used as a reference document for future studies.

Suggested Citation

  • Sangeeta Tripathi & Muna Said Al Shahri, 2024. "Community Empowerment and Communication Role in Creating Consensus and Acceptability for Innovative Tourism to Support Diversified Economy Oman," International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), IGI Global, vol. 7(1), pages 1-21, January.
    • Handle: RePEc:igg:jthmda:v:7:y:2024:i:1:p:1-21
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTHMDA.348328
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Salsabila Firdausia & Yuliani Dwi Lestari, 2020. "The level of community participation in developing tourism sustainability: impact of locals' perception and opportunity," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 26(1/2), pages 165-185.
    2. Coulson, Andrea B. & MacLaren, Andrew C. & McKenzie, Stewart & O'Gorman, Kevin D., 2014. "Hospitality codes and Social Exchange Theory: The Pashtunwali and tourism in Afghanistan," Tourism Management, Elsevier, vol. 45(C), pages 134-141.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stig S. Gezelius, 2017. "Considerate Exchange: Exploring Social Exchange on Family Farms," Journal of Family and Economic Issues, Springer, vol. 38(1), pages 18-32, March.
    2. Siti Subaryani Binti Zainol & Suhaili binti Mohd Hussin & Maisarah Syazwani binti Othman, 2016. "Determinants of Employee Engagement in Hotel Industry in Malaysia. A Theoretical Mode," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(3), pages 1-9, July.
    3. Visansack Khamphengvong & Hongou Zhang & Qitao Wu & Toulany Thavisay, 2022. "Examine the Economic and Social Effects on Lao People’s Perceived Benefit Attitudes towards BRI," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    4. Li, Yanning & Wood, E.H. & Thomas, R., 2017. "Innovation implementation: Harmony and conflict in Chinese modern music festivals," Tourism Management, Elsevier, vol. 63(C), pages 87-99.
    5. Adongo, Raymond & (Sam) Kim, Seongseop & Elliot, Statia, 2019. "“Give and take”: A social exchange perspective on festival stakeholder relations," Annals of Tourism Research, Elsevier, vol. 75(C), pages 42-57.
    6. Paraskevaidis, Pavlos & Andriotis, Konstantinos, 2017. "Altruism in tourism: Social Exchange Theory vs Altruistic Surplus Phenomenon in host volunteering," Annals of Tourism Research, Elsevier, vol. 62(C), pages 26-37.
    7. Sameer Azizi, 2022. "A National Governance Approach to the Political Nature and Role of Business: Case Study of the Mobile Telecommunications Industry in Afghanistan," Journal of Business Ethics, Springer, vol. 177(4), pages 843-860, May.
    8. Md. Shahed Mahmud & Md. Nazmul Islam & Md. Rostam Ali & Nadia Mehjabin, 2024. "Impact of Electronic Word of Mouth on Customers’ Buying Intention Considering Trust as a Mediator: A SEM Approach," Global Business Review, International Management Institute, vol. 25(2_suppl), pages 184-198, April.
    9. Udin Udin & Radyan Dananjoyo & Mohsin Shaikh & Densy Vio Linarta, 2022. "Islamic Work Ethics, Affective Commitment, and Employee’s Performance in Family Business: Testing Their Relationships," SAGE Open, , vol. 12(1), pages 21582440221, March.
    10. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    11. Gamze Sabancı Uzun, 2022. "Bernhard Schlink’s the Reader, the Trauma of Second-Generation Germans," European Journal of Language and Literature Studies Articles, Revistia Research and Publishing, vol. 8, ejls_v8_i.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jthmda:v:7:y:2024:i:1:p:1-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.