IDEAS home Printed from https://ideas.repec.org/a/igg/jbir00/v12y2021i1p1-25.html
   My bibliography  Save this article

Employer Brand Equity and Its Impact on the Application Intent of the Prospective Employees

Author

Listed:
  • Dipali Shrikant Dalvi

    (Shreemati Nathibai Damodar Thackersey Women's University, India)

Abstract

Skilled human capital marks organisational success. Attracting, recruiting, and retaining these employees is vital. Companies are applying branding principles to recruitment function. This is termed as employer branding (EB). Identifying a right fit to suit organizational needs is essential. Organizational communication plays a critical role to relate to job seekers of generation-i; they rely on information imparted via various media and decode their perception. In this study, it is evident that for job seekers, corporate websites are important sources of information while deciding their employer. The reviews on job hunting sites aid perception. Use of AI to relate to prospective employees adds competitive edge. This study was conducted to ascertain dimensions of EB and study the application intent of potential employees. It included students from engineering and management and the employees from the job market. The findings allowed comparison of application intent of three groups. Qualification and experience moderates' application intent of prospective employees was evident.

Suggested Citation

  • Dipali Shrikant Dalvi, 2021. "Employer Brand Equity and Its Impact on the Application Intent of the Prospective Employees," International Journal of Business Intelligence Research (IJBIR), IGI Global, vol. 12(1), pages 1-25, January.
  • Handle: RePEc:igg:jbir00:v:12:y:2021:i:1:p:1-25
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJBIR.20210101.oa1
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cable, Daniel M. & Judge, Timothy A., 1996. "Person-Organization Fit, Job Choice Decisions, and Organizational Entry," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(3), pages 294-311, September.
    2. Awadhesh Pratap SINGH, 2017. "Merge or Acquire - A Strategic Framework," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 125-139.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Diwakar PURI, 2018. "Developing the Scale to Measure Employer Attractiveness," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 99-123.
    2. Hsu, Dan K. & Burmeister-Lamp, Katrin & Simmons, Sharon A. & Foo, Maw-Der & Hong, Michelle C. & Pipes, Jesse D., 2019. "“I know I can, but I don't fit”: Perceived fit, self-efficacy, and entrepreneurial intention," Journal of Business Venturing, Elsevier, vol. 34(2), pages 311-326.
    3. Guosen Miao & Guoping Chen & Fan Wang & Anupam Kumar Das, 2023. "The Effect of Corporate Greenwashing on Employees’ Environmental Performance: Person–Organization Values Fit Perspective," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    4. Carless, Sally A., 2005. "The influence of fit perceptions, equal opportunity policies, and social support network on pre-entry police officer career commitment and intentions to remain," Journal of Criminal Justice, Elsevier, vol. 33(4), pages 341-352.
    5. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
    6. Philip Cheng-Fei Tsai & Yu-Fang Yen, 2017. "Study of the Relationship of Workplace Person-environment Fit, Country Identification and Affective Commitment -Evidence of Chinese Immigrant Wives in Taiwan," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 3(2), pages 101-122, April.
    7. Shanshan Zhang & Fengchun Huang & Yuting Zhang & Qiwen Li, 2023. "A Person-Environment Fit Model to Explain Information and Communication Technologies-Enabled After-Hours Work-Related Interruptions in China," IJERPH, MDPI, vol. 20(4), pages 1-16, February.
    8. Yang Woon Chung, 2017. "The role of person–organization fit and perceived organizational support in the relationship between workplace ostracism and behavioral outcomes," Australian Journal of Management, Australian School of Business, vol. 42(2), pages 328-349, May.
    9. Hanna Peltokangas, 2016. "Job–Person Fit and Leader’s Performance: The Moderating Effect of the Rorschach Comprehensive System Variables," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 3(1), pages 18-28.
    10. Robert Cialdini & Yexin Jessica Li & Adriana Samper & Ned Wellman, 2021. "How Bad Apples Promote Bad Barrels: Unethical Leader Behavior and the Selective Attrition Effect," Journal of Business Ethics, Springer, vol. 168(4), pages 861-880, February.
    11. David Bosch, 2013. "The Impact of Transformational Leadership on Leader-Follower Work Value Congruence," International Journal of Business and Social Research, LAR Center Press, vol. 3(8), pages 18-31, August.
    12. Vanessa C. Burbano, 2021. "The Demotivating Effects of Communicating a Social-Political Stance: Field Experimental Evidence from an Online Labor Market Platform," Management Science, INFORMS, vol. 67(2), pages 1004-1025, February.
    13. Matteo Cristofaro, 2016. "Cognitive styles in dynamic decision making: a laboratory experiment," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 15(1), pages 53-82.
    14. Salwaty Jamaludin & Rusmawati Said & Normaz Wana Ismail & Norashidah Mohamed Nor, 2021. "Are Jobs Available in the Market? A Perspective from the Supply Side," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    15. Manuela Macinati & Marco Giovanni Rizzo, 2018. "Il ruolo di moderazione dell?identit? professionale medica nella relazione tra partecipazione al processo di budget e performance dei medici responsabili di struttura," MECOSAN, FrancoAngeli Editore, vol. 2018(106), pages 11-36.
    16. Yu, Kang Yang Trevor, 2014. "Person–organization fit effects on organizational attraction: A test of an expectations-based model," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(1), pages 75-94.
    17. Robert Kolodinsky & Timothy Madden & Daniel Zisk & Eric Henkel, 2010. "Attitudes About Corporate Social Responsibility: Business Student Predictors," Journal of Business Ethics, Springer, vol. 91(2), pages 167-181, January.
    18. Wei, Yu-Chen & Chang, Chao-Ching & Lin, Liang-Yang & Liang, Shih-Chen, 2016. "A fit perspective approach in linking corporate image and intention-to-apply," Journal of Business Research, Elsevier, vol. 69(6), pages 2220-2225.
    19. Mathur MAYANK, 2020. "Macroeconomic View of Mergers and Acquisitions in the Technology Industry," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 147-155.
    20. Adolfo Carballo-Penela & Emilio Ruzo-Sanmartín & Carlos M. P. Sousa, 2020. "Influence of Business Commitment to Sustainability, Perceived Value Fit, and Gender in Job Seekers’ Pursuit Intentions: A Cross-Country Moderated Mediation Analysis," Sustainability, MDPI, vol. 12(11), pages 1-18, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jbir00:v:12:y:2021:i:1:p:1-25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.