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Socio-economic value co-creation and sports tourism: evidence from Tasmania

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  • S.M. Riad Shams
  • Rosa Lombardi

Abstract

Tasmania, the island state of Australia has been steadily escalating its appeal as a tourist destination. The state government's 'sports-tourism' partnership with the Hawthorn Football Club plays a key role to promote the tourism industry, and to contribute to various socio-economic issues of Tasmania. This case study attempts to analyse the relationships and interactions of these two partners, as they both work interdependently towards their multifarious goals. The findings descriptively portray the influence of relationship marketing (RM) on the mutually beneficial relationship value of Tasmania and Hawthorn, where RM steers their initial mutual value alongside their interdependence and multifarious socio-economic goals, towards a win-win outcome and further socio-economic value co-creation for all associated stakeholders. The findings contribute to the contemporary understanding of interrelations and interdependence among the stakeholders from sports-tourism, destination marketing and socio-economic development perspectives and suggest its research and practical significance.

Suggested Citation

  • S.M. Riad Shams & Rosa Lombardi, 2016. "Socio-economic value co-creation and sports tourism: evidence from Tasmania," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 12(2/3), pages 218-238.
    • Handle: RePEc:ids:wremsd:v:12:y:2016:i:2/3:p:218-238
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    References listed on IDEAS

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    Cited by:

    1. S. M. Riad Shams & Zhanna Belyaeva, 2019. "Quality Assurance Driving Factors as Antecedents of Knowledge Management: a Stakeholder-Focussed Perspective in Higher Education," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(2), pages 423-436, June.
    2. Valentin Herbold & Hannes Thees & Julian Philipp, 2020. "The Host Community and Its Role in Sports Tourism—Exploring an Emerging Research Field," Sustainability, MDPI, vol. 12(24), pages 1-26, December.

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