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How to implement a customer satisfaction program

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  • Naumann, Earl
  • Jackson, Donald Jr.
  • Rosenbaum, Mark S.

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  • Naumann, Earl & Jackson, Donald Jr. & Rosenbaum, Mark S., 2001. "How to implement a customer satisfaction program," Business Horizons, Elsevier, vol. 44(1), pages 37-46.
    • Handle: RePEc:eee:bushor:v:44:y:2001:i:1:p:37-46
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    References listed on IDEAS

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    1. Naumann, Earl & Jackson, Donald Jr., 1999. "One more time: How do you satisfy customers?," Business Horizons, Elsevier, vol. 42(3), pages 71-76.
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    Cited by:

    1. Mercy Ogbari & Taiye T. Borishade, 2015. "Strategic Imperatives of Total Quality Management and Customer Satisfaction in Organizational Sustainability," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(4), pages 1-22, April.
    2. Jiamin Liu & Eusebio Chiahsin Leou & Chaozhan Chen & Xi Li, 2023. "Can Trust Bring Satisfaction to the Festival Under Pandemic?," SAGE Open, , vol. 13(1), pages 21582440221, January.
    3. Franka Piskar, 2007. "The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(1), pages 45-61.
    4. Vrontis, Demetris & Thrassou, Alkis & Amirkhanpour, Monaliz, 2017. "B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 271-282.
    5. Tinsley, Dillard B., 2002. "Relationship marketing's strategic array," Business Horizons, Elsevier, vol. 45(1), pages 70-76.
    6. S.M. Riad Shams & Rosa Lombardi, 2016. "Socio-economic value co-creation and sports tourism: evidence from Tasmania," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 12(2/3), pages 218-238.
    7. Vrontis, Demetris & Thrassou, Alkis & Melanthiou, Yioula, 2007. "A contemporary higher education student-choice model for developed countries," Journal of Business Research, Elsevier, vol. 60(9), pages 979-989, September.

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