IDEAS home Printed from https://ideas.repec.org/a/idi/jiedee/v11y2005i3p67-83.html
   My bibliography  Save this article

Importancia De La Medición Del Grado De Orientación Al Mercado En El Sector Cooperativista Como Respuestaal Nuevo Marco Competitivo /

Author

Listed:
  • Cambra Fierro, J.J.

    (Universidad de Zaragoza (España))

  • Fuster Mur, A.

    (Universidad de Zaragoza (España))

Abstract

En el presente trabajo se estudia con detenimiento la existencia de un comportamiento orientado al mercado en un sector en el que la búsqueda del beneficio económico no es un factor prioritario: el sector cooperativista agroalimentario español. Además, se pretende analizar la relación entre las cooperativas agroalimentarias que siguen una estrategia de orientación al mercado y los resultados que obtienen, medidos éstos por la satisfacción que genera dicha relación. A lo largo de este papel se realiza la depuración tanto de la escala de orientación al mercado propuesta por Kohli, Jaworski y Kumar (1993) para adaptarla al sector objeto de estudio, como de la escala de satisfacción propuesta por Anderson y Narus (1990) y Walter et al. (2003). Tras demostrar la fiabilidad, dimensionalidad y validez de ambas escalas en este contexto específico, se procede al análisis de dicha relación. / The purpose of this study is to investigate the existence of market orientation behaviour in a particular sector: the Spanish cooperative agry-food sector. To get economic benefit is not the priority factor. In this context, this study tries to investigate the predictive power of market orientation respect to business performance. The authors examine the aptitude of Kohli, Jaworski and Kumar’s (1993) market orientation model in order to be applied in this industry. Anderson and Narus´ (1990) satisfaction scale and Walter et al.’s (2003) satisfaction scale are also examined. The properties of the scales pertaining to the constructs in the market orientation model have been re-examined in this context. Finally, the relationship between market orientation and business performance is also analysed.

Suggested Citation

  • Cambra Fierro, J.J. & Fuster Mur, A., 2005. "Importancia De La Medición Del Grado De Orientación Al Mercado En El Sector Cooperativista Como Respuestaal Nuevo Marco Competitivo /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 11(3), pages 67-83.
    • Handle: RePEc:idi:jiedee:v:11:y:2005:i:3:p:67-83
    as

    Download full text from publisher

    File URL: http://www.aedem-virtual.com/articulos/iedee/v11/113067.pdf
    File Function: complete text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
    2. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Helmig, Bernd & Hinz, Vera & Ingerfurth, Stefan, 2014. "Extending Miles & Snow's strategy choice typology to the German hospital sector," Health Policy, Elsevier, vol. 118(3), pages 363-376.
    2. Koelewijn, Wout T. & Ehrenhard, Michel L. & Groen, Aard J. & van Harten, Wim H., 2012. "Intra-organizational dynamics as drivers of entrepreneurship among physicians and managers in hospitals of western countries," Social Science & Medicine, Elsevier, vol. 75(5), pages 795-800.
    3. P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola, 2016. "Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 98-119, December.
    4. Liu, Sandra S. & Luo, Xueming & Shi, Yi-Zheng, 2003. "Market-oriented organizations in an emerging economy: A study of missing links," Journal of Business Research, Elsevier, vol. 56(6), pages 481-491, June.
    5. Bhattarai, Charan Raj & Kwong, Caleb C.Y. & Tasavori, Misagh, 2019. "Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom," Journal of Business Research, Elsevier, vol. 96(C), pages 47-60.
    6. Marciánová, Pavla & Pirožek, Petr, 2023. "The entrepreneurial orientation of general practitioners—Current theory and practice in the Czech Republic," Health Policy, Elsevier, vol. 131(C).
    7. Víctor Valero-Amaro & Clementina Galera-Casquet & María Jesús Barroso-Méndez, 2019. "Market Orientation in NGDOs: Construction of a Scale Focused on Their Stakeholders," Social Sciences, MDPI, vol. 8(8), pages 1-30, August.
    8. Chad, Paul, 2013. "Extending the use of market orientation: Transforming a charity into a business," Australasian marketing journal, Elsevier, vol. 21(1), pages 10-16.
    9. Bhuian, Shahid N. & Menguc, Bulent & Bell, Simon J., 2005. "Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance," Journal of Business Research, Elsevier, vol. 58(1), pages 9-17, January.
    10. Gonzalez-Benito, Oscar & Gonzalez-Benito, Javier, 2008. "Implications of market orientation on the environmental transformation of industrial firms," Ecological Economics, Elsevier, vol. 64(4), pages 752-762, February.
    11. Angel-Luis Meroño-Cerdan & Francisco-Jose Molina-Castillo & Carolina Lopez-Nicolas & Jesus Ruiz-Nicolas, 2024. "Growth and Performance: Business Model Innovation in Family Firms," Businesses, MDPI, vol. 4(2), pages 1-14, June.
    12. Patrik Jangl, 2015. "Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 153-170.
    13. Erik Monsen & R. Wayne Boss, 2009. "The Impact of Strategic Entrepreneurship inside the Organization: Examining Job Stress and Employee Retention," Entrepreneurship Theory and Practice, , vol. 33(1), pages 71-104, January.
    14. Smirnova, Maria M. & Rebiazina, Vera A. & Frösén, Johanna, 2018. "Customer orientation as a multidimensional construct: Evidence from the Russian markets," Journal of Business Research, Elsevier, vol. 86(C), pages 457-467.
    15. Rukudzo Pamacheche & Richard Chinomona & Tinashe Chuchu, 2016. "Management's Commitment, Education and Ethics on Organisational Entrepreneurship: The Case of South African Non-Profit Organisations," Journal of Economics and Behavioral Studies, AMH International, vol. 8(4), pages 133-143.
    16. Vallaster, Christine & Kraus, Sascha & Merigó Lindahl, José M. & Nielsen, Annika, 2019. "Ethics and entrepreneurship: A bibliometric study and literature review," Journal of Business Research, Elsevier, vol. 99(C), pages 226-237.
    17. Mary Joseph T. & Renjini D., 2020. "Market Orientation of Nonprofit Organizations: An Indian Perspective," Vernon Press Titles in Economics, Vernon Art and Science Inc, edition 1, number 796.
    18. Gary Woller, 2002. "From market failure to marketing failure: market orientation as the key to deep outreach in microfinance," Journal of International Development, John Wiley & Sons, Ltd., vol. 14(3), pages 305-324.
    19. Stavros Sindakis, 2015. "Corporate Venturing and Customer-Driven Innovation in the Mental Health-Care Market: a Review of the Literature and Development of a Conceptual Framework," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 6(4), pages 1013-1033, December.
    20. Jon Morandeira Arca & Victoria De Elizagarate Gutiérrez & Irati Labaien Egiguren, 2017. "An approach to market orientation in the basic units of public action," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 409-426, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:11:y:2005:i:3:p:67-83. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tony Crespo Franco (email available below). General contact details of provider: http://www.aedem-virtual.com/es/journal/iedee .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.