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The Use of Mobile Applications for Purchasing Tickets for Public Transportation in Poland

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  • Leszek Gracz

Abstract

Purpose: This paper examines the actual use of mobile applications by consumers in Poland, seeking differences among various consumer groups. Design/Methodology/Approach: The survey was conducted in 2022 using the CAWI technique on a representative sample of 1,067 people. To investigate the use of mobile applications for ticket sales, a questionnaire was designed with a range of answers covering the frequency of such applications' usage. Findings: Poles are aware of mobile tickets; however, more than half of the respondents (54.1%) have never used a mobile application to purchase a public transportation ticket. Only 3.7% use a mobile app every day. There is no statistically significant correlation between the use of mobile applications for purchasing transportation tickets with respect to education level. However, there is a strong correlation with age and some correlation with the respondents' place of residence. Practical Implications: The use of mobile applications for purchasing public transportation tickets in Poland is on the rise. Therefore, every public transportation provider should consider implementing this technology. Originality/value: The paper is based on own, primary research.

Suggested Citation

  • Leszek Gracz, 2023. "The Use of Mobile Applications for Purchasing Tickets for Public Transportation in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 86-95.
    • Handle: RePEc:ers:journl:v:xxvi:y:2023:i:4:p:86-95
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    References listed on IDEAS

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    1. Jiahe Bian & Wei Li & Sinan Zhong & Chanam Lee & Margaret Foster & Xinyue Ye, 2022. "The end-user benefits of smartphone transit apps: a systematic literature review," Transport Reviews, Taylor & Francis Journals, vol. 42(1), pages 82-101, January.
    2. Chen, Chia-Chen & Chang, Chin-Hsuan & Hsiao, Kuo-Lun, 2022. "Exploring the factors of using mobile ticketing applications: Perspectives from innovation resistance theory," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    3. Shankar, Venkatesh & Balasubramanian, Sridhar, 2009. "Mobile Marketing: A Synthesis and Prognosis," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 118-129.
    4. Shaheen, Susan PhD & Cohen, Adam & Martin, Elliot PhD, 2017. "Smartphone App Evolution and Early Understanding from a Multimodal App User Survey," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt6nb3h8m1, Institute of Transportation Studies, UC Berkeley.
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    More about this item

    Keywords

    Mobile apps; tickets; Poland.;
    All these keywords.

    JEL classification:

    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D10 - Microeconomics - - Household Behavior - - - General

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