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Antecedents Brand Trust and Private Universities Reputation

Author

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  • Nur Elfi Husda
  • Tri Ratnawati
  • Amiartuti Kusumaningtyas

Abstract

This study aims to analyze the brand trust and reputation of private universities from the influencing aspects of Management Information System (SIM), service quality (SERVAQUAL), customer response, Customer Relationship Management (CRM), customer value and customer satisfaction toward 360 students Management courses from 4 private universities in Riau Islands province that have used the information system as a service to students by using analytical methods that can provide a simultaneous analysis process associated with multi-variance research. The results of the research showed that SIM and SERVQUAL significantly influence consumer¡¯s response, CRM, customer value and customer satisfaction, but did not affect brand trust and University reputation.

Suggested Citation

  • Nur Elfi Husda & Tri Ratnawati & Amiartuti Kusumaningtyas, 2017. "Antecedents Brand Trust and Private Universities Reputation," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 9(8), pages 76-87, August.
    • Handle: RePEc:ibn:ijefaa:v:9:y:2017:i:8:p:76-87
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    References listed on IDEAS

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    Cited by:

    1. Mohammad Abu Sayed Toyon, 2024. "Understanding the Maintenance of Students’ Trust in Universities from Estonian Context," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(2), pages 187-207, May.

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    More about this item

    Keywords

    brand trust; reputation; private university;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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