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Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction

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  • Pratyush Bharati

    (University of Massachusetts, USA)

  • Abhijit Chaudhary

    (Bryant University, USA)

Abstract

Choiceboards are Web-based systems that allow consumers to customize their orders. The study investigated factors that affect consumers’ intention to use choiceboards. The research is based on Masons’ theory and DeLone and McLean’s model of information system use. It was found that intention to use is affected by overall satisfaction. In turn, these two factors are positively impacted by factors such as system quality and information quality. In spite of support from theory, the evidence for the factor, information presentation was weak.

Suggested Citation

  • Pratyush Bharati & Abhijit Chaudhary, 2006. "Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction," Information Resources Management Journal (IRMJ), IGI Global, vol. 19(2), pages 69-81, April.
    • Handle: RePEc:igg:rmj000:v:19:y:2006:i:2:p:69-81
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    Cited by:

    1. Victor Bunster & Waldo Bustamante, 2019. "Structuring a Residential Satisfaction Model for Predictive Personalization in Mass Social Housing," Sustainability, MDPI, vol. 11(14), pages 1-30, July.
    2. Demian Abrego-Almazán & Yesenia Sánchez-Tovar & José M. Medina-Quintero, 2017. "Influence of information systems in organizational performance," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 5-6, Abril-Jun.
    3. Nur Elfi Husda & Tri Ratnawati & Amiartuti Kusumaningtyas, 2017. "Antecedents Brand Trust and Private Universities Reputation," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 9(8), pages 76-87, August.

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