IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v15y2021i7p1.html
   My bibliography  Save this article

Identifying Destination Image of Rural Areas: The Case of Brookings, South Dakota

Author

Listed:
  • Chinomso Diejomaoh
  • Xu Li
  • HungLing Liu

Abstract

A clear understanding of destination image is crucial for developing effective marketing and positioning strategies. The purpose of the study is to examine the images of Brookings perceived by actual tourists. An online questionnaire was developed and sent to email subscribers of the largest local event center. A total of 344 valid responses were received. Overall tourists had positive perceptions of Brookings as a tourism destination. The study identified six Brookings’ image dimensions, including Outdoor Activities and Natural Scenery, Atmosphere, Tourism Infrastructure, Value for Money and Convenience, Historic Attractions, and College Town Style. The social and cultural environment is the most favored element in Brookings. As a college town, Brookings was differentiated from other rural tourism destinations. It is suggested that the city and the university work in partnership to increase visitation both to the campus and the community. To enhance Brookings’ image, destination marketers should focus on the low-rated image items and incorporate them in destination marketing materials.

Suggested Citation

  • Chinomso Diejomaoh & Xu Li & HungLing Liu, 2021. "Identifying Destination Image of Rural Areas: The Case of Brookings, South Dakota," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(7), pages 1-1, July.
    • Handle: RePEc:ibn:ijbmjn:v:15:y:2021:i:7:p:1
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/0/0/42952/44916
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/0/42952
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yağmur, Yenal & Aksu, Akın, 2022. "Investigation of destination image mediating effect on tourists’ risk assessment, behavioural intentions and satisfaction," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(1), pages 27-37.
    2. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    3. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    4. Chi Yunxian & Li Renjie & Zhao Shuliang & Guo Fenghua, 2020. "Measuring multi-spatiotemporal scale tourist destination popularity based on text granular computing," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-33, April.
    5. Xuhui Zhang & Chen Zhang & Yanan Li & Ziyu Xu & Zhenfang Huang, 2021. "Hierarchical Fusion Process of Destination Image Formation: Targeting on Urban Tourism Destination," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    6. María del Mar Serrano-Arcos & Raquel Sánchez-Fernández & Juan Carlos Pérez-Mesa, 2021. "Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
    7. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    8. Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Attaullah Shah & Faqeer Muhammad, 2021. "Impact of Supply Components-4As on Tourism Development: Case of Central Karakoram National Park, Gilgit-Baltistan, Pakistan," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 411-424.
    9. Alisa Kazakova & Meerim Karimova & Insin Kim, 2021. "Examining Rapport with Local People, International Students’ Roles through Travel Experience and Sustainable Tourism," Sustainability, MDPI, vol. 13(17), pages 1-15, September.
    10. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    11. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    12. Jiacheng Shi & Yu Yan & Mingxuan Li & Long Zhou, 2024. "Measuring the Convergence and Divergence in Urban Street Perception among Residents and Tourists through Deep Learning: A Case Study of Macau," Land, MDPI, vol. 13(3), pages 1-29, March.
    13. Jinhua Xie & Gangqiao Yang & Ge Wang & Wei Xia, 2021. "How Do Network Embeddedness and Environmental Awareness Affect Farmers’ Participation in Improving Rural Human Settlements?," Land, MDPI, vol. 10(10), pages 1-20, October.
    14. Marc Compte-Pujol & Jordi San Eugenio-Vela & Joan Frigola-Reig, 2018. "Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 245-259, November.
    15. Tang-Ping Chen & Ku-Yuan Lee & Pegdwende Moise Kabre & Chi-Ming Hsieh, 2020. "Impacts of Educational Agritourism on Students’ Future Career Intentions: Evidence from Agricultural Exchange Programs," Sustainability, MDPI, vol. 12(22), pages 1-19, November.
    16. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
    17. Soo K. Kang, 2019. "Place Attachment, Image, and Support for Marijuana Tourism in Colorado," SAGE Open, , vol. 9(2), pages 21582440198, May.
    18. Foroudi, Pantea & Akarsu, Tuğra Nazlı & Ageeva, Elena & Foroudi, Mohammad M. & Dennis, Charles & Melewar, T.C., 2018. "PROMISING THE DREAM: Changing destination image of London through the effect of website place," Journal of Business Research, Elsevier, vol. 83(C), pages 97-110.
    19. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    20. Jehn-Yih Wong & Ming-Lee Hsiung & Shu-Ju Lee & Chia-Ying ChouHuang, 2021. "The Relationship between Endurance Involvement and Travel Behavior in Camping and the Moderating Effect of Place Attachment," Sustainability, MDPI, vol. 13(9), pages 1-16, April.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:15:y:2021:i:7:p:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.