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Factors Influencing Intranet Acceptance in Restaurant Industry: Use of Technology Acceptance Model

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  • Kunsoon Park
  • Narang Park
  • Wookjae Heo

Abstract

This study examines factors influencing the user acceptance of intranets in the restaurant industry. The study uses the application of the technology acceptance model (TAM) in explaining intranet usage in restaurant operations. The TAM is an exceptional model for which to predict system usage and has been successfully applied to numerous technologies. The original model was modified to include two independent variables: organization support and information quality. The survey collected data from restaurants in the United States. The results of the study showed that perceived usefulness was the main factor influencing intranet acceptance, while organization support, information quality, and perceived ease of use were not significant in the regression analysis. The findings indicate perceived usefulness of intranet use requires focus in order to improve communications in restaurant franchise systems.

Suggested Citation

  • Kunsoon Park & Narang Park & Wookjae Heo, 2018. "Factors Influencing Intranet Acceptance in Restaurant Industry: Use of Technology Acceptance Model," International Business Research, Canadian Center of Science and Education, vol. 11(10), pages 1-9, October.
    • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:10:p:1-9
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    References listed on IDEAS

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    1. Yap, Cs & Soh, Cpp & Raman, Ks, 1992. "Information systems success factors in small business," Omega, Elsevier, vol. 20(5-6), pages 597-609.
    2. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
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    Cited by:

    1. Kyung Hwa Seo & Jee Hye Lee, 2021. "The Emergence of Service Robots at Restaurants: Integrating Trust, Perceived Risk, and Satisfaction," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    2. Dirsehan, Taşkın & Cankat, Ece, 2021. "Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    3. Subhodeep Mukherjee & Manish Mohan Baral & Chittipaka Venkataiah & Surya Kant Pal & Ramji Nagariya, 2021. "Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(4), pages 445-460, December.
    4. Giulia Paganin & Silvia Simbula, 2021. "New Technologies in the Workplace: Can Personal and Organizational Variables Affect the Employees’ Intention to Use a Work-Stress Management App?," IJERPH, MDPI, vol. 18(17), pages 1-17, September.
    5. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2024. "Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption," Technological Forecasting and Social Change, Elsevier, vol. 199(C).

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    More about this item

    Keywords

    intranet; perceived usefulness; restaurant; TAM;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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