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Retail Store Image: A Study Of The Cyprus Clothing Industry

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  • Raghava Rao Gundala

Abstract

The purpose of this study is to identify (sector-specific) store image attributes and evaluate the strength and importance of the influence of each attribute on consumer purchasing decisions. It examines the impact of various socioeconomic or demographic variables on consumers’ evaluation of various store image attributes. 261 Cypriot consumers served as the convenient sample. Using ANOVA and F-test analysis, the t-values for the attributes were not significant at either the .05 or the .01 levels. The correlation between the demographic variables and the various store image attributes were highly significant. This holds much importance for retailers in today’s volatile marketplace and relates to the need for retailers to take into account the impact of retail store image and its relationship with store loyalty.

Suggested Citation

  • Raghava Rao Gundala, 2010. "Retail Store Image: A Study Of The Cyprus Clothing Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 67-81.
    • Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:67-81
    as

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    References listed on IDEAS

    as
    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. John Fernie, 1997. "Retail Change and Retail Logistics in the United Kingdom: Past Trends and Future Prospects," The Service Industries Journal, Taylor & Francis Journals, vol. 17(3), pages 383-396, July.
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    More about this item

    Keywords

    Retail; Store Image; Store Attributes; Cyprus; Clothing Industry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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