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The Impact On Switching Intention Of Etrading Systems For The Securities Industry

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  • Chin-Hung Liu

Abstract

It is an important issue focused on how to improve e-service quality to gain competitive advantage among diverse securities industries. The investors have the positive perceived value, e-satisfaction and e-trust through the improvement of e-service quality for online trading systems to create an unique online service environment of the securities industry in order to reduce switching intentions of them. This study explored the impacts among e-service quality, perceived value, e-satisfaction and e-trust, and switching intention in Internet trading systems of the securities industry. The object of this study was online traders who had used Internet trading systems of the securities industry in Taiwan. The collected data were analyzed by using statistical methods. The findings of this study indicate that there were significantly positive correlations among e-service quality, perceived value, e-satisfaction and e-trust, and all of which had a negative correlation with switching intention; e-service quality had a significantly positive and direct impact on perceived value and e-satisfaction, but there was no significantly positive impact on e-trust. E-service quality affected switching intention through two intervening variables as perceived value and e-satisfaction. These results also can provide insights into the effect on switching intention and thus offer improvable and strategic suggestions for the securities industry to provide better e-trading systems to the investors

Suggested Citation

  • Chin-Hung Liu, 2015. "The Impact On Switching Intention Of Etrading Systems For The Securities Industry," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(1), pages 75-88.
    • Handle: RePEc:ibf:gjbres:v:9:y:2015:i:1:p:75-88
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    References listed on IDEAS

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    More about this item

    Keywords

    E-service Quality; Perceived Value; E-satisfaction; E-trust; Switching Intention;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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