IDEAS home Printed from https://ideas.repec.org/a/iap/ijarmb/v2y2017i1p1-5.html
   My bibliography  Save this article

A Theoretical Approach to New Product Development Strategies

Author

Listed:
  • Yakup DURMAZ

    (Hasan Kalyoncu University,Turkey)

  • Merve Can SIRIN

    (Hasan Kalyoncu University,Turkey)

Abstract

Companies have to develop their products on a constant basis to keep up with the technologic developments, respond to clients’ demands, and keep the advantage over the rivals. A decrease in the product lifespan forces the manufacturers to change constantly. However the design, production and marketing of the developed product are all tedious processes. That's why companies have to make careful decisions and make competitive choices to keep the advantage over rivals .Otherwise a process where there's no turning back will emerge to set a failure in profit loss, against all the forecasts of benefit .

Suggested Citation

  • Yakup DURMAZ & Merve Can SIRIN, 2017. "A Theoretical Approach to New Product Development Strategies," International Journal of Academic Research in Management and Business, International Journal of Academic Research in Management and Business, vol. 2(1), pages 1-5, january.
    • Handle: RePEc:iap:ijarmb:v:2:y:2017:i:1:p:1-5
    as

    Download full text from publisher

    File URL: http://journals.editions-academiques.com/index.php/IJARMB/article/view/40/29
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Frank R. Lichtenberg, 2014. "Has Medical Innovation Reduced Cancer Mortality?," CESifo Economic Studies, CESifo Group, vol. 60(1), pages 135-177.
    2. Francesco Bogliacino & Mario Pianta, 2016. "The Pavitt Taxonomy, revisited: patterns of innovation in manufacturing and services," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(2), pages 153-180, August.
    3. Cowling, Marc & Ughetto, Elisa & Lee, Neil, 2018. "The innovation debt penalty: Cost of debt, loan default, and the effects of a public loan guarantee on high-tech firms," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 166-176.
    4. Alhassan Abdul-Wakeel Karakara & Evans Osabuohien, 2020. "ICT adoption, competition and innovation of informal firms in West Africa: a comparative study of Ghana and Nigeria," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 14(3), pages 397-414, June.
    5. Bharat Diwakar & Gilad Sorek, 2016. "Dynamics of Human Capital Accumulation, IPR Policy, and Growth," Auburn Economics Working Paper Series auwp2016-11, Department of Economics, Auburn University.
    6. Dana Benešová & Miroslav Hušek, 2019. "Factors for efficient use of information and communication technologies influencing sustainable position of service enterprises in Slovakia," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(3), pages 1182-1194, March.
    7. Marina Rybalka, 2015. "The innovative input mix. Assessing the importance of R&D and ICT investments for firm performance in manufacturing and services," Discussion Papers 801, Statistics Norway, Research Department.
    8. ManYing Kang & Marcel Ausloos, 2017. "An Inverse Problem Study: Credit Risk Ratings as a Determinant of Corporate Governance and Capital Structure in Emerging Markets: Evidence from Chinese Listed Companies," Economies, MDPI, vol. 5(4), pages 1-23, November.
    9. Xuebing Tang, 2012. "The Assessment on Environmental Value of Thermal Power in China," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(1), pages 115-120, March.
    10. Vitaliy Roud & Thomas Wolfgang Thurner, 2018. "The Influence of State‐Ownership on Eco‐Innovations in Russian Manufacturing Firms," Journal of Industrial Ecology, Yale University, vol. 22(5), pages 1213-1227, October.
    11. Galasso, Alberto & Schankerman, Mark, 2013. "Patents and Cumulative Innovation:Causal Evidence from the Courts," IIR Working Paper 13-16, Institute of Innovation Research, Hitotsubashi University.
    12. Jos� Lobo & Charlotta Mellander & Kevin Stolarick & Deborah Strumsky, 2014. "The Inventive, the Educated and the Creative: How Do They Affect Metropolitan Productivity?," Industry and Innovation, Taylor & Francis Journals, vol. 21(2), pages 155-177, February.
    13. Laura Barbieri & Daniela Bragoli & Flavia Cortelezzi & Giovanni Marseguerra, 2015. "Public Support to Innovation Strategies," DISCE - Quaderni del Dipartimento di Scienze Economiche e Sociali dises1509, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
    14. Chin Hee Hahn & Dionisius Narjoko & Heiwai Tang & Yifan Zhang & Tomohiko Inui & Keiko Ito & Keishi Shoji & Nguyen Dinh Chuc & Nguyen Ngoc Anh & Li Hai Anh & Nguyen Thi Phuong Mai & Sadayuki Takii & Di, 2011. "Dynamics of Firm Selection Process in Globalized Economies," Books, Economic Research Institute for ASEAN and East Asia (ERIA), number 2011-RPR-03 edited by Chin Hee Hahn & Dionisius Narjoko, November.
    15. Massimo Colombo & Annalisa Croce & Samuele Murtinu, 2014. "Ownership structure, horizontal agency costs and the performance of high-tech entrepreneurial firms," Small Business Economics, Springer, vol. 42(2), pages 265-282, February.
    16. Olusola O. Ololade & Palesa P. Rametse, 2018. "Determining factors that enable managers to implement an environmental management system for sustainable construction: A case study in Johannesburg," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1720-1732, December.
    17. Leonard F.S. Wang & Arijit Mukherjee, 2014. "Patent Protection, Innovation and Technology Licensing," Australian Economic Papers, Wiley Blackwell, vol. 53(3-4), pages 245-254, December.
    18. Schankerman, Mark & Schuett, Florian, 2016. "Screening for Patent Quality," CEPR Discussion Papers 11688, C.E.P.R. Discussion Papers.
    19. Federico Biagi & Daniele Bondonio & Alberto Martini, 2015. "Counterfactual Impact Evaluation of Enterprise Support Programmes. Evidence from a Decade of Subsidies to Italian Firm," ERSA conference papers ersa15p1619, European Regional Science Association.
    20. Bettina Peters & Rebecca Riley & Iulia Siedschlag & Priit Vahter & John McQuinn, 2014. "Innovation and Productivity in Services: Evidence from Germany, Ireland and the United Kingdom," JRC Working Papers on Corporate R&D and Innovation 2014-04, Joint Research Centre.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iap:ijarmb:v:2:y:2017:i:1:p:1-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mahdi Alibi (email available below). General contact details of provider: http://journals.editions-academiques.com/index.php/IJARMB .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.