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Dynamics of Entrepreneurial Orientation on the Performance of Women owned Enterprises in Kenya

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  • Ann Teresa Wanjiru Mwaura
  • Jane Wanjiku Gathenya
  • John M. Kihoro

Abstract

This study sought to establish the influence of Entrepreneurial Orientation on the Performance of Women Owned Enterprises in Kenya. The independent variable of the study was Entrepreneurial Orientation and the dependent variable was Performance of Women Owned Enterprises. The study was conducted in the four (4) Sub Counties of Embu County. The study employed a Cross-Sectional Descriptive Research Design also known as statistical research and the population was sampled through stratified random sampling. Structured questionnaires and observation schedules were used to collect data. Data gathered was analyzed and presented using descriptive statistics, processed by Microsoft SPSS Version 20.0 and presented using graphs, pie charts, tables and percentages. The study reviewed literature on the dependent and the independent variables of the study Results of this study indicated that, Entrepreneurial Orientation had a positive relationship and played a major role on the Performance of Enterprises as evidenced by the increase in market share and cash flow stability in the business. The need for Continuous Learning among women entrepreneurs and creation of Conducive Business Environment was recommended to enhance Business Performance.

Suggested Citation

  • Ann Teresa Wanjiru Mwaura & Jane Wanjiku Gathenya & John M. Kihoro, 2015. "Dynamics of Entrepreneurial Orientation on the Performance of Women owned Enterprises in Kenya," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(9), pages 14-34, September.
    • Handle: RePEc:hur:ijarbs:v:5:y:2015:i:9:p:14-34
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    References listed on IDEAS

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    1. Danny Miller, 1983. "The Correlates of Entrepreneurship in Three Types of Firms," Management Science, INFORMS, vol. 29(7), pages 770-791, July.
    2. Daphne Halkias & Chinedum Nwajiuba & Nicholas Harkiolakis & Sylva M. Caracatsanis, 2011. "Challenges facing women entrepreneurs in Nigeria," Management Research Review, Emerald Group Publishing Limited, vol. 34(2), pages 221-235, January.
    3. Jeffrey G. Covin, 1991. "Entrepreneurial Versus Conservative Firms: A Comparison of Strategies and Performance," Journal of Management Studies, Wiley Blackwell, vol. 28(5), pages 439-462, September.
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    Cited by:

    1. Salima Hafeez & Dr. Muhammad Waqas Raja & Tayyebah Sehar & Rashid Mehmood, 2023. "The Moderating Impact Of Gender Discrimination Between Women Entrepreneurial Orientation And Venture Performance," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 94-113.
    2. Nofal Razan Jamil & Bader Obeidat, 2019. "Reviewing the Mediating Role of Organizational Learning Capability on the Effect of Transformational Leadership on Entrepreneurial Orientation," Journal of Business & Management (COES&RJ-JBM), , vol. 7(2), pages 111-136, April.
    3. Mulikat Folashade Usman & Mairo Abdullah, 2021. "Influence of Role Model Factors on Women Entrepreneurial Participation in Agriculture (A Case Study of Kebbi and Sokoto States, Nigeria)," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(08), pages 618-627, August.

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