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Entrepreneurial and Market Orientations Effects in Mexican Small Business Performance

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  • Alfonso Martín-Rodríguez
  • Gonzalo Maldonado-Guzmán
  • María del Carmen Baustista-Sánchez

Abstract

The entrepreneurial orientation and market orientation are present in the current management literature not only as two essential strategic orientations for the growth and development of enterprises but also as two variables that have a close relation with business performance. Therefore, when organizations, especially small and medium size ones, line up the entrepreneurial orientation and market orientation with their goals and aims, there is a higher probability of getting a high level of business performance. Thus, this empirical research attempts to identify the existing relation between entrepreneurial orientation and market orientation as well as their relationship with business performance by using a sample of 316 small and medium size enterprises in Aguascalientes State (Mexico). The results obtained show, on one hand, the close link between entrepreneurial orientation and market orientation and, on the other hand, that both entrepreneurial orientation and market orientation have a significant and positive influence in business performance. Â JEL classification numbers: M31.

Suggested Citation

  • Alfonso Martín-Rodríguez & Gonzalo Maldonado-Guzmán & María del Carmen Baustista-Sánchez, 2025. "Entrepreneurial and Market Orientations Effects in Mexican Small Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(2), pages 1-5.
    • Handle: RePEc:spt:admaec:v:15:y:2025:i:2:f:15_2_5
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    References listed on IDEAS

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    More about this item

    Keywords

    Entrepreneurial orientation; Market orientation; Business performance; SMEs.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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