The Evaluation of Potentials of Gamification in Tourism Marketing Communication
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- Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
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- Aikaterini-Georgia Mavroeidi & Angeliki Kitsiou & Christos Kalloniatis & Stefanos Gritzalis, 2019. "Gamification vs. Privacy: Identifying and Analysing the Major Concerns," Future Internet, MDPI, vol. 11(3), pages 1-17, March.
- Mitsche Nicole & Strielkowski Wadim, 2016. "Tourism e-services and Jewish heritage: a case study of Prague," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 203-211, December.
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Keywords
Gamification; Online Advertising; Tourism; Participatory Culture;All these keywords.
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