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Investigating Citizen Behavior Intention on Mandatory and Voluntary Pro-Environmental Programs through a Pro-Environmental Planned Behavior Model

Author

Listed:
  • Shu-Chiang Lin

    (Department of Industrial Management, National Taiwan University of Science and Technology, Taipei 106, Taiwan)

  • Reny Nadlifatin

    (Department of Industrial Management, National Taiwan University of Science and Technology, Taipei 106, Taiwan
    Department of Informatics Engineering, University of 17 August 1945, Surabaya 60118, Indonesia)

  • Anis Rahmawati Amna

    (Department of Informatics Engineering, University of 17 August 1945, Surabaya 60118, Indonesia)

  • Satria Fadil Persada

    (Department of Business Management, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia)

  • Mohammad Razif

    (Department of Environmental Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia)

Abstract

The present study was aimed at measuring citizens’ behavior intention (BI) regarding mandatory and voluntary pro-environmental programs. Two pro-environmental activities, which consist of an environmental impact assessment (EIA) as a mandatory program and ecolabel products as a voluntary program, were predicted by a pro-environmental planned behavior (PEPB) model. A total of 240 questionnaire data on the EIA subject and 213 questionnaire data on the ecolabel subject were analyzed using structural equation modeling. The analysis results show that the PEPB model is able to describe 60% of BI regarding the EIA subject and 77% of citizen BI regarding the ecolabel product subject. Attitude (AT) was revealed to be the lowest direct influence factor of citizen BI regarding the EIA participation result. For the ecolabel products, AT was explored as the strongest factor. Practical suggestions described in this research can be used as a consideration for company management as well as for policy makers to formulate their efforts to improve citizen BI in order to support voluntary and mandatory pro-environmental programs.

Suggested Citation

  • Shu-Chiang Lin & Reny Nadlifatin & Anis Rahmawati Amna & Satria Fadil Persada & Mohammad Razif, 2017. "Investigating Citizen Behavior Intention on Mandatory and Voluntary Pro-Environmental Programs through a Pro-Environmental Planned Behavior Model," Sustainability, MDPI, vol. 9(7), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:7:p:1289-:d:105681
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    References listed on IDEAS

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    1. Reny Nadlifatin & Shu-Chiang Lin & Yulia Puspa Rachmaniati & Satria Fadil Persada & Mohammad Razif, 2016. "A Pro-Environmental Reasoned Action Model for Measuring Citizens’ Intentions regarding Ecolabel Product Usage," Sustainability, MDPI, vol. 8(11), pages 1-10, November.
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    8. Raven Gio Charles A. Bajar & Ardvin Kester S. Ong & Josephine D. German, 2024. "Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country," Sustainability, MDPI, vol. 16(9), pages 1-22, April.
    9. Xumin Zhang & Hayk Khachatryan, 2023. "Does the Perceived Effectiveness of Voluntary Conservation Programs Affect Household Adoption of Sustainable Landscaping Practices?," Land, MDPI, vol. 12(7), pages 1-17, July.

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