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Perceived Attributes of Event Sustainability in the MICE Industry in Thailand: A Viewpoint from Governmental, Academic, Venue and Practitioner

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  • Kantapop Buathong

    (Department of Tropical Agriculture and International Cooperation, National Pingtung University of Science and Technology, Pingtung 91201, Taiwan)

  • Pei-Chun Lai

    (Department of Hotel and Restaurant Management, National Pingtung University of Science and Technology, Pingtung 91201, Taiwan)

Abstract

The environmental impacts of meetings, incentives, conventions, and exhibitions (MICE, Event) industries are as far reaching as their economic reach. The travelers who attend events patronize a wide variety of businesses: airlines, car rental agencies, hotels, restaurants, performance venues, and tour operators. The overall research objectives of this study fall on two aspects of sustainability in the event industry: the most prevalent practices that the industry employs and the relative importance of sustainability to convention consumers. This study implements mixed research methods in order to explore the perceptions of sustainable event development in the metropolitan area of Bangkok, Thailand. Empirical evidence on significant issues for event sustainability is provided. Based on the results, recommendations are made to improve sustainable event development in Thailand and offer guidance to the event industry so that it can develop its potential and gain greater prominence on the world MICE stage.

Suggested Citation

  • Kantapop Buathong & Pei-Chun Lai, 2017. "Perceived Attributes of Event Sustainability in the MICE Industry in Thailand: A Viewpoint from Governmental, Academic, Venue and Practitioner," Sustainability, MDPI, vol. 9(7), pages 1-20, July.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:7:p:1151-:d:103280
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    References listed on IDEAS

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    1. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
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    Cited by:

    1. Wenyan Yan & Eunjin Kim & Soyeon Jeong & Yeonghye Yoon, 2022. "Toward Improving Working Conditions to Enhance Professionalism of Convention Workers: Focusing on the Difference between Job Satisfaction and Job Performance According to Professionalism Perception," IJERPH, MDPI, vol. 19(10), pages 1-14, May.
    2. Maulahikmah GALINIUM & Gregorius FERDINAND & Daniel Amazia DYONDRA & Raka ZUHDI & James PURNAMA & I Eng KHO, 2021. "Bluetooth Low Energy (Ble) For Tracking And Data Analytics Towards Mice Hybrid Visitors In The New Normal Covid-19 Era," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 221-236, October.
    3. Jaeyoung An & Hany Kim & Dongkeun Hur, 2021. "Keeping the Competitive Edge of a Convention and Exhibition Center in MICE Environment: Identification of Event Attributes for Long-Run Success," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    4. Kyuree Kim & Dongwoo Ko, 2020. "How to Build a Sustainable MICE Environment Based on Social Identity Theory," Sustainability, MDPI, vol. 12(17), pages 1-15, September.
    5. Zoë Turner & James Kennell, 2018. "The Role of Sustainable Events in the Management of Historic Buildings," Sustainability, MDPI, vol. 10(11), pages 1-12, October.

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