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Keeping the Competitive Edge of a Convention and Exhibition Center in MICE Environment: Identification of Event Attributes for Long-Run Success

Author

Listed:
  • Jaeyoung An

    (BEXCO, Busan 48060, Korea)

  • Hany Kim

    (Department of Tourism and Convention, Pusan National University, Busan 46241, Korea)

  • Dongkeun Hur

    (Gyeongju Hwabaek International Convention Center (HICO), Gyeongju 38116, Korea)

Abstract

Understanding the weaknesses and strengths of event attributes plays a significant role in business survivability, specifically the meetings, incentives, conventions, and exhibitions (MICE) industry, in which the business environment is competitive. To be in business and survive long-term, service and product offerings must satisfy the needs of clients. In the case of the MICE industry, clients include event organizers, planners, and attendees. Thus, the IPA (importance-performance analysis) was conducted with hopes to provide valuable insight into the MICE industry to identify and evaluate their offering (attributes) that can assist Convention and Visitors Bureaus (CVBs) to establish better operational strategies that maintain their economic sustainability. Furthermore, this study also addressed the event planners and organizers’ perceptions toward the environment and social sustainability, measuring the importance and performance of ecofriendly venues and the availability of disabled access, which showed neither significant importance nor performance. However, as the main purpose of the research was to examine the essential venue selection criteria based on the perceptional lens of the event organizer and planners to MICE operators on achieving business sustainability, the findings of this study provide strategical direction to establish, maintain, and improve their facility, service, and products. The study also finds that there are different needs depending on the types of event organizers and planners.

Suggested Citation

  • Jaeyoung An & Hany Kim & Dongkeun Hur, 2021. "Keeping the Competitive Edge of a Convention and Exhibition Center in MICE Environment: Identification of Event Attributes for Long-Run Success," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:9:p:5030-:d:546752
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    References listed on IDEAS

    as
    1. Tolkach, Denis & King, Brian, 2015. "Strengthening Community-Based Tourism in a new resource-based island nation: Why and how?," Tourism Management, Elsevier, vol. 48(C), pages 386-398.
    2. Hyo-Jae Joun & Hany Kim, 2020. "Productivity Evaluation of Tourism and Culture for Sustainable Economic Development: Analyzing South Korea’s Metropolitan Regions," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    3. Kyuree Kim & Dongwoo Ko, 2020. "How to Build a Sustainable MICE Environment Based on Social Identity Theory," Sustainability, MDPI, vol. 12(17), pages 1-15, September.
    4. Kantapop Buathong & Pei-Chun Lai, 2017. "Perceived Attributes of Event Sustainability in the MICE Industry in Thailand: A Viewpoint from Governmental, Academic, Venue and Practitioner," Sustainability, MDPI, vol. 9(7), pages 1-20, July.
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    Cited by:

    1. Souha Al-Geitany & Hasan Yousef Aljuhmani & Okechukwu Lawrence Emeagwali & Elsie Nasr, 2023. "Consumer Behavior in the Post-COVID-19 Era: The Impact of Perceived Interactivity on Behavioral Intention in the Context of Virtual Conferences," Sustainability, MDPI, vol. 15(11), pages 1-23, May.
    2. Tae-Hwan Yoon & Saerom Wang, 2023. "How Important Is Stakeholder Collaboration in the MICE Industry: Antecedents and Outcomes of Supply Chain Integration," Sustainability, MDPI, vol. 15(20), pages 1-19, October.
    3. Louiza-Elpida Dounavi & Emmanouil Dermitzakis & Georgios Chatzistelios & Konstantinos Kirytopoulos, 2022. "Project Management for Corporate Events: A Set of Tools to Manage Risk and Increase Quality Outcomes," Sustainability, MDPI, vol. 14(4), pages 1-37, February.

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