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Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines

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  • Dong-Shang Chang

    (Department of Business Administration, National Central University, Taoyuan City 32001, Taiwan)

  • Sheng-Hung Chen

    (Department of Business Administration, National Central University, Taoyuan City 32001, Taiwan)

  • Chia-Wei Hsu

    (Department of Business Administration, National Central University, Taoyuan City 32001, Taiwan
    Department of Travel and Eco-tourism, Tungnan University, New Taipei City 222, Taiwan)

  • Allen H. Hu

    (Institute of Environmental Engineering and Management, National Taipei University of Technology, Taipei 10608, Taiwan)

Abstract

Sustainable development has always been the objective of many fields, including the tourism and transportation sector. However, a major part of this sector, the airline industry, deals with many negative impacts, such as air pollution, noise, CO 2 emission, and labor practice. Corporate social responsibility (CSR) is a strategic business activity that can enhance the sustainability of the airline industry. The results of the Dow Jones Sustainability Indices (DJSI) reveal that airlines of Western countries exhibit a more remarkable CSR performance than Asia-Pacific airlines, suggesting that the CSR programs of Asia-Pacific airlines need improvement. By constructing an evaluation hierarchy and applying the decision-making trial and evaluation laboratory (DEMATEL) method, this study found that the key strategic factors in the airline industry’s implementation of CSR include corporate governance, risk and crisis management, brand management, and product responsibility (safety).

Suggested Citation

  • Dong-Shang Chang & Sheng-Hung Chen & Chia-Wei Hsu & Allen H. Hu, 2015. "Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines," Sustainability, MDPI, vol. 7(6), pages 1-22, June.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:7762-7783:d:51311
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    10. Neacșu Nicoleta Andreea & Madăr Anca, 2018. "Strategies Applied to the International Freight Transport Market Case Study: Lufthansa," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 342-347, July.
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    13. Eunil Park & Sanghoon Lee & Sang Jib Kwon & Angel P. Del Pobil, 2015. "Determinants of Behavioral Intention to Use South Korean Airline Services: Effects of Service Quality and Corporate Social Responsibility," Sustainability, MDPI, vol. 7(9), pages 1-16, September.
    14. Yue, Xuanyu & Byrne, Julie, 2024. "Identifying the determinants of carbon emissions of individual airlines around the world," Journal of Air Transport Management, Elsevier, vol. 115(C).
    15. Lu Yang & Cindy S B Ngai & Wenze Lu, 2020. "Changing trends of corporate social responsibility reporting in the world-leading airlines," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-19, June.
    16. Edward Fosu & Kaigang Yi & Deborah Asiedu, 2024. "The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 69-88, January.
    17. Yalcin Kavus, Bahar & Gulum Tas, Pelin & Ayyildiz, Ertugrul & Taskin, Alev, 2022. "A three-level framework to evaluate airline service quality based on interval valued neutrosophic AHP considering the new dimensions," Journal of Air Transport Management, Elsevier, vol. 99(C).
    18. Eunmin (Min) Hwang & Yen-Soon Kim & Hyo Geun Song, 2023. "Airline Passengers’ Willingness to Reserve Inflight Meals Online and Their Willingness to Pay for Meal Upgrades: The Case Study of U.S. Students," Sustainability, MDPI, vol. 15(10), pages 1-22, May.
    19. Hashem Salarzadeh Jenatabadi & Peyman Babashamsi & Datis Khajeheian & Nader Seyyed Amiri, 2016. "Airline Sustainability Modeling: A New Framework with Application of Bayesian Structural Equation Modeling," Sustainability, MDPI, vol. 8(11), pages 1-17, November.
    20. Catherine Le Roux & Marius Pretorius, 2016. "Navigating Sustainability Embeddedness in Management Decision-Making," Sustainability, MDPI, vol. 8(5), pages 1-23, May.
    21. Srđan Dimić & Dragan Pamučar & Srđan Ljubojević & Boban Đorović, 2016. "Strategic Transport Management Models—The Case Study of an Oil Industry," Sustainability, MDPI, vol. 8(9), pages 1-27, September.
    22. Bryan Schmutz & Minoo Tehrani & Lawrence Fulton & Andreas W. Rathgeber, 2020. "Dow Jones Sustainability Indices, Do They Make a Difference? The U.S. and the European Union Companies," Sustainability, MDPI, vol. 12(17), pages 1-15, August.
    23. Karaman, Abdullah S. & Akman, Engin, 2018. "Taking-off corporate social responsibility programs: An AHP application in airline industry," Journal of Air Transport Management, Elsevier, vol. 68(C), pages 187-197.

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