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Strategies Applied to the International Freight Transport Market Case Study: Lufthansa

Author

Listed:
  • NeacÈ™u Nicoleta Andreea

    (Transilvania University from Brașov)

  • Madăr Anca

    (Transilvania University from Brașov)

Abstract

In a relatively short period of time, aviation has experienced a spectacular evolution.v Aircraftcapacity has increased rapidly both for freight and passengers, the number of flights has explodedand the territory served has practically covered the whole land. However, companies in the airtransport market face difficulties and challenges. Lufthansa Cargo, Germany's largest freightoperator, has maintained its aircraft capacities at a stable level so it follows a successful route. This paper analyzes the market strategies used by Lufthansa in the air transport market in order toremain on the market and to be effective.

Suggested Citation

  • NeacÈ™u Nicoleta Andreea & Madăr Anca, 2018. "Strategies Applied to the International Freight Transport Market Case Study: Lufthansa," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 342-347, July.
    • Handle: RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:342-347
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    References listed on IDEAS

    as
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    3. Dong-Shang Chang & Sheng-Hung Chen & Chia-Wei Hsu & Allen H. Hu, 2015. "Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines," Sustainability, MDPI, vol. 7(6), pages 1-22, June.
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    More about this item

    Keywords

    firm strategy; freight transport; firm market; competition;
    All these keywords.

    JEL classification:

    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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