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Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses

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  • Claudia E. Henninger

    (Management School, University of Sheffield, Conduit Road, S10 3FL Sheffield, UK)

Abstract

This article focuses on eco-labels from the point of view of consumers and experts/owner-managers of micro-organisations. The analysis maps the 15 most common standardisations within the UK’s fashion industry and elaborates on their commonalities and differences, before exploring the perceptions held by both consumers and micro-companies. This paper presents preliminary findings of a wider research project with emphasis on the potential for future research and marketing implications. The study is interpretative in nature and provides detailed results that contribute to an understudied area.

Suggested Citation

  • Claudia E. Henninger, 2015. "Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses," Sustainability, MDPI, vol. 7(5), pages 1-22, May.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:5:p:6011-6032:d:49625
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    References listed on IDEAS

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    5. Sebastian Koos, 2011. "Varieties of Environmental Labelling, Market Structures, and Sustainable Consumption Across Europe: A Comparative Analysis of Organizational and Market Supply Determinants of Environmental-Labelled Go," Journal of Consumer Policy, Springer, vol. 34(1), pages 127-151, March.
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    Cited by:

    1. Hadro Dominika & Patora-Wysocka Zofia & Fijałkowska Justyna & Mróz-Gorgoń Barbara, 2023. "Sustainability and Fast Fashion from the Executive Perspective – the Case of LPP S.A," Journal of Intercultural Management, Sciendo, vol. 15(3), pages 148-178, September.
    2. Luo Wang & Bin Shen, 2017. "A Product Line Analysis for Eco-Designed Fashion Products: Evidence from an Outdoor Sportswear Brand," Sustainability, MDPI, vol. 9(7), pages 1-12, July.
    3. Felice Diekel & Natalia Mikosch & Vanessa Bach & Matthias Finkbeiner, 2021. "Life Cycle Based Comparison of Textile Ecolabels," Sustainability, MDPI, vol. 13(4), pages 1-23, February.
    4. Grazia Dicuonzo & Graziana Galeone & Simona Ranaldo & Mario Turco, 2020. "The Key Drivers of Born-Sustainable Businesses: Evidence from the Italian Fashion Industry," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
    5. Mariana Domingos & Vera Teixeira Vale & Silvia Faria, 2022. "Slow Fashion Consumer Behavior: A Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-15, March.
    6. Anabela Gonçalves & Carla Silva, 2021. "Looking for Sustainability Scoring in Apparel: A Review on Environmental Footprint, Social Impacts and Transparency," Energies, MDPI, vol. 14(11), pages 1-33, May.
    7. Caroline Oates & Panayiota Alevizou & Seonaidh McDonald, 2016. "Challenges for Marketers in Sustainable Production and Consumption," Sustainability, MDPI, vol. 8(1), pages 1-4, January.

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